All Posts in "Month: July 2019"

[Karachi: July 29th, 2019] Brite, a product of Colgate Palmolive Pakistan Limited, has just released its latest advertising campaign with the key message, ‘Brite Sab Right Kardega!’

The TV commercial, featuring the popular TV actress Ushna Shah, has been released on multiple media platforms. With the message that Brite will make it right, this ad campaign is unlike anything the brand has done before. The concept instills the belief that a Brite consumer can be confident in their detergent’s ability to ‘make it right’!

“In today’s highly competitive laundry detergent market, it is important not just to have a fantastic product, but to communicate about it in a way that is entertaining and memorable. ‘Brite Sab Right Kardega’ is an example of laundry advertising done right!” commented Rafiq Lightwala, Category Manager – Fabric Care at Colgate Palmolive.

Brite has taken a new turn with its communications and it looks very promising. The innovative concept, combined with a fresh, young face, great production quality and the right balance between product functionality and humour, gives the brand a dynamic new image.

Watch TVC here:

outlooktimes staff by — July 31, 2019 in News

Saboor Aly to Play a Gut-wrenching Role in Upcoming Drama Serial ‘Naqab Zan’

Saboor Aly, who has gained a humongous amount of popularity in a very short span of time with the kind of exceptional projects she undertakes, is soon going to appear in a new drama serial ‘Naqab Zan’.

The drama will be aired on Hum TV and showcases Saboor in the powerful role of a rape victim. She is known for the unique roles she takes up and with Naqab Zan Saboor is continuing the streak. Before she took up this role, Saboor herself met with rape victims and learnt about their real-life stories. Inspired by the trauma they experience, she decided to opt for this role to serve a purpose in building awareness against such abuse. Naqab Zan will also feature Ali Abbas, Hajra Yamin and Ali Ansari in the cast.

The drama serial is a production of the talented Momina Duraid and has been directed by Adeel Siddique. The bold storyline, revolving around sexual abuse and its impact on a victim’s life, has been penned down by Rizwan Ahmed.

Saboor Aly has repeatedly exhibited her fantastic acting skills and her dedication towards her career. She has won a lot of hearts with her work and has given us many hit serials, namely Meray Khudaya, Waada, Mubarak Ho Beti Hui Ha and Visaal. Her drama Gul-o-Gulzar is currently on air and is receiving great reviews from the masses.

  • Saboor Aly Upcoming Drama Serial Naqab Zan
  • Saboor Aly Upcoming Drama Serial Naqab Zan
outlooktimes staff by — July 16, 2019 in Drama