To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition.

“Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol.

“Hoga Saaf Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront.

In addition to the numerous hand-washing drives, public service messages, and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healthier, cleaner Pakistan!”

“Hoga Saaf Pakistan has taken the mantle of cleaning Pakistan and changing our attitude towards solid waste, which is growing at the rate of 2% annually, ending up on our streets eventually”, stated Mr Jerjees Seja, CEO ARY Digital Network.

“In partnership with Hoga Saaf Pakistan, ARY aims to inspire the citizens of Pakistan through this anthem to embrace the change and share our vision, so we can bring many people forward to play their responsibility in this noble cause.”

“Hoga Saaf Pakistan”, powered by Dettol, has been working towards driving a Saaf Pakistan through several TV shows, public service messages, clean-up, and handwashing drives as well as celebrity supporters.

The movement is also Dettol and ARY’s contribution to Prime Minister’s “Clean Green Pakistan” initiative launched in October last year.


Safai Anthem:


https://www.instagram.com/p/B5_OLWPBeyC/

Hamza Akram Qawwal and Brothers Received High Honor from the Governor of Maryland for their Services in the State

Pakistan’s acclaimed Qawwali Stars; Hamza Akram Qawwal and Brothers Taimoor Akram and Abdul Akram, have received the citation certificate by the Governor of Maryland for their outstanding services in the State.

The award-winning ensemble has been on their 6th American tour, hitting the stage in major cities as a part of their “Sufi Qawwali US Tour”. Covering major venues and garnering critical acclaim, they have been at the receiving end of praises for their contributions for the entertainment scene in the State, representing Pakistan in front of an international audience. The citation certificate from the Governor of Maryland adds another achievement in the list of accolades to their names.

The group is all set to hit Dubai for their next tour destination from 1st December till 8th December. The grandsons of the revered Munshi Raziuddin are acclaimed worldwide for their riveting interpretations of qawwali.

SOLIS Music & Arts Festival 2019 was successfully concluded in Karachi, after providing many electrifying moments.

Bringing internationally renowned musical bands along with leading Pakistani icons of music to the country, the grand event was held in collaboration with Chocolicious – the leading brand of biscuits from EBM – Makers of Peek Freans, as its main sponsor.


The mesmerized crowds enjoyed every moment of the festival, especially the world-famous band – Clean Bandit who brought a special DJ set to perform their favorite electronic music tracks like “Rockabye” and “Symphony”.

The fans of “Kill The Buzz” were also overjoyed to get this long-awaited glimpse of their favorite foreign musician in Pakistan. Exhilarating the crowds with bold and inspiring music, this gig, became one of the biggest, music extravaganza in the country, orchestrated by the seasoned curators with the support of the nation’s leading enterprise.


Everyone, young and old, sang-along, rocked or swayed to the musical compositions, and the groovy beats of the choco mashup. Through this mega-event, Peek Freans Chocolicious reflected Pakistan’s aspirations as a progressive nation that nurtures great talents and played their part in helping the local music scene. With world-class events being staged in the homeland now, people are finally getting the exposure and helping portray a better image of the country to the world.

[September 30, 2019] The Lahore-based singer and songwriter Hamza Malik is back with a new single “Pyaar Yaar”. Set out to be released on the 3rd October, “Pyaar Yaar” is another romantic tune, with the mellow music falling perfectly with Hamza Malik’s strong yet soft vocals.

Teasing his new music with a video starring Sadaf Kanwal; Pyaar Yaar looks like it is set out to be another hit for the young musician.

Hamza Malik has quite a few hit singles to his credit including ‘’O Jaana’’ which was a collaborated with Rahat fateh Ali khan. With his renditions of mostly romantic tunes with a hint of pop; he has garnered the audience’s praise in a short period of time.

Pyaar Yaar Teaser Hamza Malik

Kashmir - The Band Gives a Message of Hope with the Release of its New Music Video – ‘Pari’

The popular rock band from Karachi, Pakistan, Kashmir, has just released its latest music video by the name of ‘Pari’.

With Bilal Ali as the lead vocalist, Vais Khan as the lead guitarist, Usman Siddiqui on the bass guitar, Shane J. Anthony on the drums, Zair Zaki as the rhythm guitarist and Ali Raza on the keyboard, the song ‘Pari’ is a sliver of hope meant for all those suffering from depression. With a positive vibe to a social phenomenon that has a negative stigma attached to it, ‘Pari’ portrays a strong message of optimism.

The music video, directed by Ashar Khalid, features a young girl in great despair, who keenly listens on to the nurturing lyrics of the song, penned down by Bilal Ali himself. It is a soft, melodious number giving out a sense of encouragement and staunch support to counter hopelessness.

Kashmir – the Band was formed in 2012 and rose to its fame when it won the Pepsi Battle of the Bands’ Season 2 in 2017. The band is well-known for its energetic stage presence and its unique music which is a fantastic combination of intense guitar tunes, hypnotic vocals, and a compelling bass. Kashmir – the Band won the Lux Style Award for the Best Emerging Talent in Music in 2017 for their song “Kaaghaz Ka Jahaaz”, while their lead singer Bilal Ali also received a nomination in the LSA for the category of Singer of the Year for ‘Khwaab’.

‘Pari’ is a part of their debut album from which their first song ‘Khwaab’ was released late last year.

YNH Films Releases another Fun Video from Wrong No. 2 – Gali Gali

The season’s most awaited film Wrong No. 2 by YNH Films and Distribution Club is finally in the theatres now and has released a new music video ‘Gali Gali’.

A film by the famous Yasir Nawaz, Wrong No.2 hit the big screens nationwide this Eid-ul-Fitr. The song ‘Gali Gali’ is a peppy dance number featuring the Pakistani actress and model Yashma Gill along with the other cast members of the movie. Sung by Shahid Mallya and Isheeta Chakrvarty, the music director of the song is Simaab Sen, while the lyrics have been written by Sameer Rahat. The music video has got an energetic vibe to it and is visually very appealing.

Wrong No. 2 has been produced by Hassan Zia and Sheikh Amjad Rasheed, two of the industry’s most talented producers, whereas the screenplay has been written by Yasir Nawaz. A story by Danish Nawaz while the dialogues of the movie are by the creative genius, Ahmed Hassan. It is a romantic comedy featuring a power-packed cast with the gorgeous Neelum Muneer, Sami Khan and the legendary Javed Sheikh in the lead roles.

https://www.facebook.com/YNHFILMS/videos/357385401611436/

A story of a hilariously complicated love triangle that a rich father’s daughter, Zoya finds herself in, Wrong No. 2 features an epic family drama, some misfortunes, and a whole lot of laughter. Other cast members of the film include Danish and Yasir Nawaz, Ahmed Hassan, Ashraf Khan, Shafqat Cheema, Sana Fakhar, while Irfan Khosat has a guest appearance in the movie.

YNH Films, along with Distribution Club, has partnered up with EROS International for the worldwide distribution of the film, which has already been running successfully in the cinemas all over Pakistan.

#SooperJunoonWorldCup Bringing All Pakistanis Together!


Nothing represents the joy of cricket better than music. In Pakistan, cricket and music summon a combined power that brings the whole nation to its feet, heightens the senses, flaunts the identity and brings everyone together as one. With the World Cup starting soon, Junoon has managed to bring the passion of cricket to life with their liveliness, power, and dynamism. With the release of the much anticipated cricket anthem “Badleinge Jahaan” in association with Peek Freans Sooper, Junoon is back with a bang after 15 LONG years and they couldn’t have picked a better occasion!

The cricket anthem heavily draws its power from an emotional place – with the video featuring minorities and marginalized communities of the country who are an equal part of Pakistan, Peek Freans Sooper and Junoon manage to deliver a crucial message because there is nothing that binds us together more than our love for cricket. The Video showcases the authentic, unique and diverse representation of what people do, when this passion takes over the country.

“Badleinge Jahaan” is empowering and celebratory; it evokes a feelings of heritage and a sense of belonging. It isn’t meant to be just a World Cup song, rather it is meant to resonate with the Pakistani fans – of cricket and of Junoon. The lively energy of the song, the catchy tune, and the upbeat music has the potential to become a fond memory for the years to come.

Peek Freans Sooper has once again proved to be the brand that celebrates Pakistan and everything that is associated with it. It has always tried to make the country’s name shine in the world’s map, and “Badleinge Jahaan” is a proof of that.

Full Anthem

The season’s much-awaited rom-com by YNH Films and Distribution Club, Wrong No.2 released the video of its first official song ‘Yaariyan’ today.

A film by the most talented Yasir Nawaz, Wrong No.2 has been produced by the entertainment industry’s giants, Hassan Zia and Sheikh Amjad Rasheed, while the screenplay has been written by Yasir Nawaz. The movie is expected to be a love story with a comedic twist, and the song ‘Yaariyaan’ tunes in well with the genre of the film. With Simaab Sen as the music director, Harshdeep Kaur’s melodious voice can be heard singing the newly released soundtrack. The lyrics have been composed by Fatima Najeeb.

Wrong No. 2’s story centers around a rich heiress Zoya, played by the stunning Neelum Munir, who falls in love with a man lower to her in financial status, played by Sami Khan. The love story starts off with a lot of complications that don’t eventually die down. With a series of love interests, family drama and misfortune, the characters in Wrong No.2 get stuck in a crazy ride of romance and emotions, and a whole lot of laughter. The movie sports a powerful cast behind it that includes Jawaid Sheikh, Danish and Yasir Nawaz, Ahmed Hassan, Ashraf Khan, Shafqat Cheema, Sana Fakhar, and many others. Irfan Khosat will also be making a guest appearance in the movie.

It is a story by Danish Nawaz, while the dialogues have been written by Ahmed Hassan. Furthermore, YNH Films, along with Distribution Club, has partnered up with EROS International for the worldwide distribution of the film.

As seen from the trailer released earlier, the music in the movie seems to be upbeat and quite attention-grabbing. With such a powerful team behind Wrong No.2, the audience awaits to hear more soundtracks from the movie soon.

Credits of the Song:

First Official Video Song “ YARIYAAN” of Wrong No. 2…

Singer: Harshdeep Kaur

Lyrics: Fatima Najeeb

Music Director: Simaab Sen

Director: Yasir Nawaz

Producers: Sh. Amjad Rasheed & Hassan Zia

Watch Complete Song here:

https://www.youtube.com/watch?v=pttMYjlXVmM&feature=youtu.be

[Karachi, May 3rd, 2019] With the imminent arrival of Ramzan, GEO has released the official OST for their Ramzan transmission titled ‘Ehsaas Ramzan’.

The touching OST features the legendary Rahat Fateh Ali Khan, who has also composed the music. The intensity of Rahat’s voice along with the OST’s soulful lyrics make this a truly memorable endeavor. The poetry of the OST focuses on the essence of Ramzan and has been written by Sabir Zafar. The OST reinforces the message of the Ehsaas Ramzan transmission and encourages the essential values of patience, respect and empathy in this blessed month.

Ehsaas Ramzan is a special transmission featuring a series of programs and segments by GEO, aimed at bringing about a change in the way Ramzan is seen and practiced in our country. The transmission will be hosted by Rabia Anum and features programs and segments including ‘Bachay Mann Kay Sachay’, ‘Mera Pehla Roza’, ‘Wah Wah Subhan’, ‘Rab-e-Zidni Ilma’, ‘Riyasat-e-Medina’, ‘Aalim Online’, ‘Nanhi si Khuwaish’, ‘Jazba-e-Khidmat Allah’ and ‘Mukafat’. These segments will air at different times throughout the day and will reinforce the theme of Ehsaas and its importance in the spirit of Ramzan.

The focus on ‘Ehsaas’ is what makes GEO’s transmission concept unique, and the OST by Rahat Fateh Ali perfectly engenders the theme of generosity.

TvOne launched teasers, OST of “Dhund” a mystery series

Karachi, July 12, 2017: TvOne launched teasers, OST of “Dhund” a mystery series in bloggers meet-up with the prominent & talented cast. The Star-studded launch held in Karachi at the Pi Social Cafe.

Hold your Breath! The Dhund of a mystery series is all set to roll on this Saturday, 15th July at 9 PM only on TVOne.

The evening began with cast and crew meet and greet. The writer of the series, the most versatile Mohammad Ahmed along with veteran producer Erum Binte Shahid was welcomed on board by the host of the event “Shehwar Rahim”.

The main leads beautiful Maria Wasti and handsome Hasan Ahmed was also present at the venue.

Later, a visual representation of the series “Dhund” followed by OST was shared with the bloggers & Publications at the event. Expressing her thoughts about the unique concept of “Dhund” Shehwar introduced the supporting cast Zhalay Sarhadi, Junaid (Juni), Laila Wasti, Asad Siddiqui and others.

“It’s dead men walking or is it imagination”

“Dhund”, a spine-chilling drama series showing eerie encounters with spirits from another world and how a brave woman helps them find peace.

Expressing his delights on the event, Writer/ Actor Mohammad Ahmed said ” I started my writing career as a mystery writer, but I’ve been doing Rom-Coms for years now and that lost idea of mystery series recovered when “Seema Tahir” said Yes! for “Dhund”

Producer Erum Binte Shahid added, “The concept of the mystery series “Dhudh” is different which will build a connection. Maria can see dead people and owns personal tragedy whereas Uzair, (Hasan) plays a young smart and devoted police officer and he is a sincere friend to Maria. Nana Syed (Mohammad Ahmed Sahb) is playing Maria’s grandfather who is also her close confidante.

Then began the bloggers/publication question & answer session. The Q&A session provided mysterious insights about the series and the cast got a chance to share their experiences with the bloggers.

The drama serial “Dhund” is directed by Faiz and the haunting OST is composed by none other than Wajid Saeed, which complements the mysterious feel of the series.

The ambience complimented the feel of “Dhund”. We thank all the attendees for their love and support. We (TVOne) are overwhelmed by the turnout of the launch/ Blogger meet of upcoming series #DhundTVOne