Punjab Prepares for Air Ambulance Service with Crew Training

Punjab’s Health and Emergency Services Minister, Khawaja Salman Rafique, has stressed the importance of training healthcare staff in preparation for the province’s new air ambulance service. This service, set to be the first of its kind in Pakistan, marks a significant advancement in the region’s emergency medical infrastructure.

Speaking at the Rescue 1122 headquarters, Minister Rafique highlighted the critical need for well-trained medical personnel to operate the air ambulance service effectively. He noted that this initiative will play a pivotal role in improving emergency medical response times and outcomes in Punjab.

Emergency Services Secretary Dr. Rizwan Naseer provided updates on the progress of the Rescue 1122 Air Ambulance Service, stating that preparations are nearing completion. This service aims to provide rapid medical assistance, particularly in areas where traditional ground ambulances face logistical challenges.

Minister Rafique directed Dr. Naseer to organize online training sessions for the air ambulance crew. These sessions will focus on essential topics such as advanced patient care, aviation safety, and emergency medical procedures. The goal is to ensure that the medical staff are fully equipped to manage the complexities of air ambulance operations.

The launch of the air ambulance service in Punjab represents a landmark achievement in the province’s healthcare system. By offering swift and efficient medical care, this service is expected to save lives and improve health outcomes, particularly in critical situations where timely intervention is crucial.

Rescue 1122, known for its exemplary emergency response capabilities, will be instrumental in rolling out the air ambulance service. The organization is committed to ensuring that all logistical and operational details are meticulously addressed and that the medical crew receives thorough training.

This initiative is part of a broader effort by the Punjab government to enhance emergency medical services and provide high-quality healthcare to all citizens. By investing in advanced training and infrastructure, the government aims to build a resilient healthcare system capable of responding to a wide range of emergencies.

The introduction of the air ambulance service, supported by comprehensive training programs for the crew, represents a significant step forward in Punjab’s healthcare landscape. This initiative is set to enhance emergency medical response and ensure that critical care is accessible to all residents, regardless of their location.

UAE Poised to Launch Space Tourism in 2025

The United Arab Emirates (UAE) is making strides toward establishing itself as a front-runner in the burgeoning space tourism industry, with the much-anticipated launch scheduled for the third quarter of 2025. This groundbreaking initiative will see space tourism flights offered starting at a price of approximately Rs45.5 million (UAE Dh600,000), spearheaded by the European space firm EOS-X Space. The inaugural flights will be launched from two key locations: Abu Dhabi and Spain.

Kemel Kharbachi, the visionary founder and CEO of EOS-X Space, has announced that the development of their cutting-edge Spaceship One manned capsules is nearing its final stages. These pressurized capsules, which can accommodate up to eight passengers including a pilot, are set to offer an unprecedented experience. The capsules will be launched using eco-friendly helium balloons, ascending to the edge of the stratosphere at an altitude of 40,000 meters. This elevation will provide tourists with stunning views of space, the blue halo surrounding Earth, and the curvature of our planet during a memorable five-hour journey. This is in stark contrast to the shorter, 11-minute rocket flights offered by other space tourism companies like Blue Origin.

EOS-X Space distinguishes itself from competitors by offering a more accessible and less physically demanding space experience. Unlike other space tourism companies that require extensive pre-flight training and physical conditioning, EOS-X Space will provide its passengers with a tailored week-long program. This program will blend cultural experiences, gourmet dining, regenerative medicine, and wellness activities, enhancing the overall space tourism experience. Prices for these exclusive packages will range between €150,000 (Dh600,000) and €200,000 (Dh800,000), depending on the chosen experience.

The company has ambitious plans for its facilities. In Abu Dhabi, they will establish what they describe as the world’s most ambitious space tourism complex, including not only the spaceport and shuttle launch area but also a luxurious hotel complex on Yas Island. Additionally, a new facility is set to be developed in Tulum, Mexico, with operations expected to commence by 2026.

“Our current offerings are tailored for ultra-high-net-worth individuals, targeting a market of around 20 million potential clients globally. These affluent individuals are seeking unique experiences and are willing to invest between €150,000 and €200,000 for a once-in-a-lifetime journey,” Kharbachi explained.

The global space tourism market is valued at over $9 billion, reflecting the immense potential and investment opportunities it presents. Kharbachi envisions a future where space tourism becomes as commonplace as aviation, driven by human curiosity and technological advancements.

EOS-X Space’s financial projections are equally ambitious. The company estimates that its combined revenues from operations in Spain and Abu Dhabi could reach $353 million in the first year, with a gross profit margin of 19 percent. By 2029, the company aims to achieve a turnover of $1.127 billion and a gross profit of $324 million, representing a significant profit growth of 23.3 percent from the previous year. The planned investment in the Abu Dhabi and Seville complexes is expected to exceed $230 million in engineering and development costs.

Punjab Govt Implements Significant Pay and Pension Increases

The Punjab government has taken a bold step to enhance the financial well-being of its employees and pensioners by announcing substantial salary and pension increases. According to a notification issued by the Finance Department on Friday, these increments will take effect from July 1, 2024.

Employees in grades BS-1 to BS-16 will benefit from a 25% increase in their running basic pay. For those in grades BS-17 to BS-22, a 20% salary increase has been approved. This ad hoc relief is designed to mitigate the financial pressures on government workers and ensure they can better cope with rising living costs.

Additionally, the Finance Department has confirmed a 15% increase in net pensions for all civil pensioners in Punjab, starting from July 1, 2024. This increase aims to provide much-needed financial support to retirees who have contributed years of service to the province.

This provincial adjustment mirrors recent announcements by the federal Ministry of Finance, which declared similar increases for federal government employees. Federal employees in grades 1 to 16 will see a 25% salary hike, while those in grades 17 to 22 will receive a 20% increase, both effective from July 1, 2024.

Federal pensioners, including both civil and armed forces retirees, will also receive a 15% pension increase. This adjustment will apply to those retiring on or after July 1, 2024, ensuring comprehensive coverage for all federal pensioners.

The synchronized effort between the provincial and federal governments to increase salaries and pensions highlights a coordinated approach to addressing the financial needs of public sector employees and retirees. This initiative is expected to significantly improve the financial stability of thousands of families across Punjab and the country.

The announcement has been met with widespread approval among government employees and pensioners. Many have expressed relief, noting that the increases will help them manage the rising cost of living, including inflationary pressures on essential goods and services.

For the Punjab government, this increment is part of a broader strategy to improve the welfare of its employees. By offering competitive compensation, the government aims to attract and retain skilled professionals in the public sector, ensuring effective and efficient service delivery.

Furthermore, this salary and pension increase is likely to have a positive impact on the local economy. Higher disposable incomes for government employees and pensioners mean increased spending power, which can stimulate economic activity and growth in various sectors.

This move also aligns with the Punjab government’s commitment to social justice and equitable resource distribution. By ensuring that employees and retirees receive adequate financial support, the government is working towards reducing economic disparities and promoting inclusive growth.

The Punjab government’s decision to notify a significant increase in salaries and pensions marks a crucial step towards improving the financial well-being of its employees and retirees. Effective from July 1, 2024, this increment will provide much-needed relief and support, enhancing the quality of life for thousands of individuals and their families. As both provincial and federal governments continue to address economic challenges, such measures are vital in ensuring the sustainability and prosperity of public servants and pensioners across the region.

Kaacib Acquires Hukumjanab Disrupting the Blue Collar Workforce Industry of Pakistan

Karachi, 12 July: Kaacib a blue collar workforce company registered under the banner of SAF facilities management has acquired hundred percent stakes of Hukum Janab, making this five years old start up a part of Kaacib. The merger was announced in a ceremony held in Karachi today. Bashir Ahmed Farooqui the chairman of Saylani Welfare International Trust graced the occasion as chief guest.

In his welcome address the founding partner and Managing Director Kaacib, Rashid Mehmood apprised the audience on background and objectives of Kaacib. He said that a large chunk of Pakistani population is young but unemployed due to lack of training and human development efforts. Kaacib aims to provide adequate trainings on blue collar works and soft skills to make our youth effective part of economy domestically and globally. He emphasized that by efficient use of technology Kaacib wants to revolutionize the provision and deliverance of blue collar works for the corporate and retail sectors.

Credit Kaacib

CEO and founding partner Kaacib Syed Abu Faisal introduced the Kaacib’s founding team and announced the hundred percent acquisition of Hukum Janab. Speaking on the occasion he highlighted the importance of blue collar economy and its dividends to the society. He talked about the mission and vision behind SAf Facilities Management and Kaacib. He also distributed awards amongst the distinguished workers and supporters of Hukum Janab.

Founder and CEO Hukum Janab expressed his excitement on being part of Kaacib. He said after merger with Kaacib he and his team will work with new zeal and zest under the brand name of Kaacib and Kaacib will reach new heights in deliverance of blue collar works and welfare of blue collar workers.

Chief Guest of the ceremony Bashir Ahmed Farooqui the chairman of Saylani Welfare International Trust congratulated the Kaacib team on the initiative based on a noble cause. He expressed his firm hopes that Kaacib will change the destiny of blue collar workforce of Pakistan. He reiterated the full support of Saylani as a training partner and supporter of Kaacib.

Credit: Kaacib

The ceremony was attended by a large number of industry leaders from tech sector, start-up eco system, business community, builder associations, media representatives, CEO’s, government officials and diplomats.

PCB Announces Shan Masood as Captain for Bangladesh Test Series

The Pakistan Cricket Board (PCB) has confirmed that Shan Masood will continue as the captain of the national team for the upcoming Test series against Bangladesh. PCB Chairman Mohsin Naqvi made this announcement on Thursday, emphasizing Masood’s leadership qualities and positive feedback received regarding his captaincy.

In a media briefing, Naqvi mentioned that he had a video call with Masood to discuss strategies and improvements for the team in Test cricket. He clarified that there were no plans to replace Masood as the Test captain, reaffirming the board’s confidence in his abilities.

Regarding the venues for the Bangladesh Test series, Naqvi stated that the PCB has finalized either Multan, Karachi, or Rawalpindi as potential venues, as Gaddafi Stadium in Lahore is currently undergoing upgrades.

The upcoming two-match series between Pakistan and Bangladesh holds significance as part of the ICC Test Championship 2023-2025.

inDrive and oladoc Partner to Promote Health and Wellbeing in Pakistan

Lahore, Pakistan – [June, 2024] – inDrive, a leading global ride-hailing service, is excited to announce a groundbreaking partnership with oladoc, Pakistan’s premier digital healthcare platform, to provide free healthcare subscriptions to inDrive users. This initiative aims to enhance healthcare accessibility and convenience, offering inDrive users complimentary medical benefits and exclusive discounts to support their health and wellbeing.

inDrive: Committed to Safety and Wellbeing

inDrive, with its presence in over 750+ cities across 46 countries, is dedicated to ensuring the safety and wellbeing of its users. As a market leader for the past 3 years in Pakistan with millions of users globally, inDrive continues to innovate and prioritize user experience by integrating essential services into its platform.

The partnership between inDrive and oladoc represents a significant step towards transforming the healthcare experience for inDrive users in Pakistan. Both companies are recognized leaders in their respective sectors—inDrive in ride-hailing services and oladoc in digital healthcare. This collaboration leverages the strengths of both platforms to deliver state-of-the-art healthcare services to inDrive’s extensive user base in Pakistan.

Starting from the 24th of June, 2024, inDrive users will be eligible to receive an oladoc subscription upon booking a ride. This subscription entitles users to a wide range of healthcare benefits, which can be conveniently accessed through the oladoc app.

This partnership brings numerous healthcare benefits for inDrive users; with an oladoc subscription, inDrive users will enjoy up to 40% discounts on several medical services and can avail perks such as video consultations with top doctors in Pakistan.

GTM Manager – SA, Hassan Zaman stated that; “This partnership empowers our passengers and drivers with top-notch digital healthcare services, reinforcing our commitment to safety and health. We strive to deliver the best value, making health a key focus alongside safety.”

inDrive’s partnership with oladoc underscores its dedication to supporting the health and wellbeing of its users in Pakistan. By providing essential healthcare benefits, inDrive is taking a proactive approach to enhance the overall user experience and promote a healthier community.

Introducing Redmi 13: 108MP Camera Paired with Fun Features to Unleash Your Creativity

Lahore, Pakistan – 7th June, 2024:  Xiaomi today unveiled Redmi 13, the latest member of its Redmi family, setting a new standard for entry-level smartphones. Crafted for discerning users seeking both style and substance, Redmi 13 delivers a sleek, stylish design packed with a host of enhanced capabilities that defy expectations. One example is its 108MP super-clear main camera, aimed at elevating the photography experience for avid enthusiasts, content creators, and those who prioritize capturing life’s moments with exceptional clarity and detail. As a first for the Redmi number series, Redmi 13 debuts a 108MP super-clear main camera, equipped with 3x in-sensor zoom to provide users with images of outstanding detail. Harnessing the advanced Samsung ISOCELL HM6 1/1.67″ sensor and cutting-edge 9-in-1 pixel binning technology, Redmi 13 can produce ultra-clear night photos and vibrant HDR images steeped in vividness and clarity. Whether capturing breathtaking landscapes or precious moments with loved ones, Redmi 13 empowers users to take stunning photos with ease. Beyond exceptional main camera performance, Redmi 13 also caters to selfie enthusiasts. With its upgraded 13MP front camera and with back soft-light ring which uses the display to create natural and balanced lighting, Redmi 13 delivers incredible selfies.

With an expansive 6.79-inch FHD+ display incorporating AdaptiveSync technology, Redmi 13 intelligently adjusts its refresh rate up to 90Hz based on usage scenarios,¹ ensuring a seamless and responsive experience while optimizing battery life.

Equipped with a massive 5030mAh battery, Redmi 13 delivers solid all-day performance on a single charge. Users can enjoy extended periods of use, with up to approximately 23 hours of calling or 28 hours of music after just 60 minutes of charging.⁶ Additionally, with a mere five minutes of charging, users can experience two hours of calling.⁶ Redmi 13 can be powered up to 100% charge in just 62 minutes,⁶ thanks to its 33W fast charging.²

Market Availability

Redmi 13 is now available online at Mistore, Corecart, Daraz, and Xiaomi sale. It will also be available nationwide in all retail outlets.

Our Distributors are Tech Sirat, Airlink Communications, Smartlink Technologies, Core Tech, Phonezo Impex, and Burque.

Redmi 13 has 2 variants available. 

One variant is 8GB+128GB, Price is 39,999.

Second variant is 8GB+256GB, Price is 42,999.

Device Specifications

SpecificationsRedmi 13
Display6.79” 90 Hz display
Rear Camera108 MP
Front Camera13MP
Battery5030 mAh (typ)
ProcessorMedia Tek Helio G91- Ultra
ColorMidnight Black, Sandy Gold, Pearl Pink and Ocean Blue

About Xiaomi Corporation

 Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

 With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

 As of the second quarter of 2023, Xiaomi ranked among the top 3 in the global smartphone market, in terms of smartphone shipments, according to Canalys. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 654.5 million smart devices connected to its platform, excluding smartphones, tablets and laptops, as of June 30, 2023. Xiaomi products are present in more than 100 countries and regions around the world. In August 2023, the company listed as Fortune Global 500 for the 5th consecutive year.

 Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Strategic Leap: Pakistan Eyes Chinese Capital Markets with Panda Bonds Initiative

Finance Minister Muhammad Aurangzeb recently emphasized the potential of accessing Chinese capital markets by introducing Panda bonds, as a strategic measure to enhance Pakistan’s economic prospects. Aurangzeb highlighted the strategic significance of this project during his speech at the “Pak-China Business Forum” in Shenzhen. This initiative represents a crucial change in Pakistan’s economic strategy under the leadership of Prime Minister Shehbaz Sharif.

The Pakistani delegation, under the leadership of Prime Minister Sharif, arrived in China with a specific agenda: to investigate opportunities for gaining access to Chinese capital markets and to enhance bilateral commercial relations. Aurangzeb’s comments at the forum emphasized the preparedness and meticulous planning that had been invested in this project. Pakistan seeks to emulate the successful integration of the Egyptian model into the Chinese capital markets in order to achieve a stable and resilient economic future.

Aurangzeb confirmed that the initial phases of this endeavor are already under progress, with Pakistani officials maintaining regular contact with Chinese regulatory entities. This collaboration demonstrates a firm dedication to guaranteeing the seamless execution of the Panda bond program. The finance minister expressed assurance that the plan would begin in the next fiscal year, indicating a proactive and forward-thinking approach to economic management.

Aurangzeb noted a decline in inflation in May, crediting this favorable outcome to the structural economic reforms implemented under Sharif’s tenure. The decrease not only reflects the effectiveness of previous economic policies but also instills trust in Pakistan’s ability to govern its economy. The finance minister’s focus on Special Economic Zones (SEZs) highlights Pakistan’s economic policy’s strategic orientation. Pakistan’s objective is to attract significant foreign direct investment (FDI) by promoting export-driven economic growth through the establishment of SEZs. These zones are specifically created to promote collaboration between companies and the exchange of technology, fostering a vibrant business climate that stimulates innovation and competitiveness.

The Pak-China Business Forum also emphasized the growing trust of global investors in Pakistan’s economic prospects. Aurangzeb acknowledged Prime Minister Sharif’s role in spearheading these economic achievements and establishing a favorable atmosphere for progress and prosperity. The event provided a venue to demonstrate Pakistan’s dedication to economic reform and its preparedness to participate in global financial markets.

Finance Minister Muhammad Aurangzeb’s speech at the Pak-China Business Forum highlights an important point in Pakistan’s economic trajectory. The implementation of Panda bonds and the prioritization of key industries like agriculture and IT indicate a revolutionary approach to economic governance. Pakistan is well-positioned to capitalize on emerging prospects, stimulate economic expansion, and establish a robust and varied economy. Adopting a proactive approach is crucial for successfully navigating the complex challenges of the global economic environment and securing a prosperous future for Pakistan. 

Elevating Smartphone Standards with Xiaomi’s Smooth & Stylish Redmi A3x

Lahore, Pakistan – 24th May, 2024:  Xiaomi announced the all-new Redmi A3x,  boasting a sleek camera deco, seamlessly integrating elegance with functionality. Its stylish glass back, along with minimalist aesthetics, enhance the daily experience with a touch of sophistication. Redmi A3x offers an enjoyable and immersive visual experience with its 6.71″ display. And with a 90Hz refresh rate, every swipe and scroll is as smooth as butter – perfect for all your browsing and binge-watching needs. Moreover,  powered by the octa-core Unisoc T603 chipset,  3GB + 64GB RAM is available in the Pakistani market.  Its massive 5000mAh battery lasts all day, supported by a Type-C charging port, retaining up to 80% capacity after 800 charge cycles. With microSD card support for up to 1TB storage, Redmi A3x offers high-capacity storage, and the dual unlock options- fingerprint and face unlock- provide quick, secure access. Experience durability with Corning® Gorilla Glass, safeguarding your screen from everyday wear and tear.

Market Availability

Redmi A3x is now available online at Mistore, Corecart, Daraz, and Xiaomi sale. It will also be available nationwide in all retail outlets.

Our Distributors are Tech Sirat, Airlink Communications, Smartlink Technologies, Core Tech, Phonezo Impex, and Burque.

Redmi A3x has 1 variant available.  The variant is 3 + 64 GB, Price is 18,999.

Device Specifications

SpecificationsRedmi A3x
Display6.71″ 90 Hz Display
Rear Camera            8MP AI Dual Camera System
Front Camera                       5MP Selfie Camera
Battery5000mAh (typ)
ProcessorUnisoc T603
ColorMoonlight White, Midnight black, Aurora green

About Xiaomi Corporation

 Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

 With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

 As of the second quarter of 2023, Xiaomi ranked among the top 3 in the global smartphone market, in terms of smartphone shipments, according to Canalys. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 654.5 million smart devices connected to its platform, excluding smartphones, tablets and laptops, as of June 30, 2023. Xiaomi products are present in more than 100 countries and regions around the world. In August 2023, the company listed as Fortune Global 500 for the 5th consecutive year.

 Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Pakistan’s leading advertising and marketing company Synergy Group celebrates its Silver Jubilee Anniversary

KARACHI, May 22nd, 2024: Synergy Group, a leader in the integrated marketing communication (IMC) industry, celebrated its 25th Anniversary recently.

Founded in 1999 by Ahmed Kapadia, Synergy Group began its journey with a clear mission of fostering a work culture where teamwork, experimentation, and knowledge-sharing are paramount. The Group’s 25th Anniversary was marked by celebrations of its achievements, collaborative culture, and continuous growth.

“Synergy Group’s success over the years is a testament to our unflinching belief in the power of collaboration, innovation and limitless potential,” said Kapadia, Chairman of Synergy Group.

“From our humble beginnings, we have always encouraged our team to dare to dream big, experiment, learn, and grow together. It is this spirit of unity, teamwork and the challenger mindset that has driven us to achieve remarkable milestones over the past 25 years.”

Understanding the challenges and the opportunities that the world of IMC offers in Pakistan, Synergy Group remained ahead of the curve and established brands and companies that are involved in BTL marketing, digital media, public relations, media buying, publications, and activation campaigns.

The Group now stands tall in the country, having established 12 companies and brands namely Synergy Advertising for advertising and communication solutions, Synite Digital for digital media solutions, Synchronize Media for media buying, Syntax Communications for public relations, Synergy Marketing for event and BTL marketing, Syntinel for data lab and analytics solutions, Syndicate – the Synergy Group’s Content Hub, and the not-for-profit Latif Kapadia Memorial Welfare Trust (LKMWT) which is aimed at helping the poor and the needy.

With four offices in Pakistan’s three main cities – Karachi, Lahore, and Islamabad, and nearly 300 employees at its disposal, Synergy Group has expanded its reach to all the regions of the country, catering to 75+ clients across a wide range of industries.

Synergy Group’s crowning moment came when it won its first international award at Abby Awards and was officially lauded with two Silver Awards at iCOM for the Asia Pacific region. In total, it has won more than 200 awards including 25 Awards at PDA, 11 Effie Awards (six of which came this year), two PAS Awards, 10 APNS Awards, 17 PAA Awards, and one win each at Dragons of Asia and Dragons of Pakistan.

Synergy Group remains committed to its core values of collaboration, innovation, and learning. With plans to expand its services and explore new markets, the Group is poised to continue its legacy of excellence and drive forward with the same passion and dedication that marked its inception.