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Interwood I-9 Flagship Store & Lifewares Catalogue 2017 Launch

Interwood is launched their Flagship store in Sector I-9 (Near I-9 Police Station) in Islamabad along with their newly developed Lifewares Catalogue on Monday 8^th May. The store spreading over four floors (with each floor over 7000 Sqft) is beautifully designed and houses Home Furniture, Office Furniture, Kids Furniture, Laminate Flooring, Kitchens, Doors, Wardrobes and Home Accessories. The store has been aesthetically displayed keeping in mind the sophisticated market of Islamabad.

Lifewares, Interwood’s furniture brand that is growing to be one of the leading home furniture stores in the country, has been offering a unique spectrum of home décor items for both indoors and outdoors. Lifewares has proven itself as a one-stop brand on an unwavering mission to embed beauty and class in every nook & corner of Pakistani homes. It’s bed set collections, décor items, flooring solutions and dining sets have gained much popularity over the last 2 years capitalizing with exceptional customer service across the country.

Being on the forefront of customer convenience, Lifewares launches its very first furniture catalogue, a pioneering move that has not been done by any local furniture brand. The consolidated furniture catalogue is not only designed to give customers and homemakers complete guidance on the latest products, but is aimed to educate and broaden the creative potential of people looking to re-decorate, renovate or refurnish their homes. The initiative is based on the insight that customers lack exposure towards furnishing ideas and look up to interior designers or the Internet for solutions. The Lifewares Catalogue 2017 gives solutions and much needed information to people’s general concerns regarding room setups décor placement, price range and colour options through clear and elaborate master shots, which, in turn, makes customer decisions a breeze.

The launch event was scheduled to be held on this Monday at I-9 Flagship store from 6:30 p.m. onwards. Interwood planned on a fun night with stalls conducting fun activities for the whole family. Catalogues was handed out to selected participants. The I-9 Store launched and Lifewares Catalogue 2017 hopes to successfully bring color and convenience to people’s lives living in the capital city.

by outlooktimes staff — May 10, 2017 in News 0

Award-winning filmmaker Asim Abbasi continues shooting for his directorial debut feature film ‘Cake’ in London

[Karachi: May 8, 2017]: Award-winning filmmaker Asim Abbasi, will launch his directorial debut feature film titled ‘Cake’ in Cinemas at the end of this year. Set in the present-day world of Karachi and London, ‘Cake’ offers a heartfelt look at the realities of life and death, of past and present, of choices and consequences.

The film unfolds a story about the passage of time seen through the eyes of one family member to another. The cast is led by leading Pakistani actors Aamina Sheikh, Adnan Malik and Sanam Saeed. Last night, Executive Producer of ‘Cake’, Sayed Zulfiqar Bukhari hosted the cast, crew and many members of the film and creative fraternity to celebrate the beginning of the film’s London shoot. He comments “I have been watching the evolution of Pakistani cinema over the years and am excited to be a part of this project to showcase Pakistani talent to an international audience. Cake is a film about responsibility and choice’s according to Asim Abbasi, the writer & director of the film. ‘The story unravels layer by layer, as the characters confront past secrets and buried truths. Cake is directed by Asim Abbasi, with the screenplay also written by Asim Abbasi. The Director of Photography is Mo Azmi and Aarij Hashimi is the Production Designer.

The film is being produced by UK production company – Indus Talkies, with Mahnoor Amna Mahmood as the Associate Producer and Sayed Zulfiqar Bukhari as the Executive Producer. Cake will launch at the end of 2017.

by outlooktimes staff — May 8, 2017 in Movies 0

ARY FILM FESTIVAL 2017 CLOSES WITH A BANG

[Karachi, May 7th, 2017]: ARY Digital Network set forth the 1st ARY Film Festival which ended on 7th of May, 2017 with a star-studded closing night hosted by the multitalented Faysal Qureshi and the beautiful Madiha Imam.

The event was attended by the top celebrities and personalities of the media and film industry. Amazing performances by Sheema Kirmani, Sanam Marvi and Hamza Qawwal along with a stand-up comedy act by the social media star Danish Ali.

The 3 day festival screened 33 films, which were shortlisted from around 400 entries received from all over the world. The jury included local and international award winning filmmakers, writers and media personalities such as Anwar Maqsood, Khalil Nanitalwala, Sharmeen Obaid Chinoy, Marilyn Agrelo, Ram Kishore Parcha, John Gann, Andy Merkin, Jack McDonald and Amna Khan. The festival also came up with special screenings of internationally acclaimed films such as Maheen Zia’s ‘Lyari Notes’, ‘Brave Heart: The Lizzie Velazquez Story’ contributed by the American Film Showcase and Anjum Shehzad’s ‘Mah e Mir’. Additionally, Academy award winner Sharmeen Obaid Chinoy’s ‘Song of Lahore’ was also premiered at the festival.

Award for Best Story Feature Film was given to ‘Choora Ek Pratha’ and Best Short Film (Silver Category) to ‘Amrita & I’, both were screened in collaboration with Delhi International Film Festival. Seraj us Salikin won the award for Best Short Documentary for his film ‘Masters of the Sky’; whereas award for Best Director Short Documentary goes to Ali Ijaz for ‘Pangolins in Peril’. ‘In Search of America’ won the award for Best Short Film (Gold Category); Syed Fazal Hussain won the award of Best Actor (Short Film) for ‘Dil Tau Bacha Hai’. Best Documentary Feature award was given to ‘K2 & The Invisible Footmen’ and Maheen Zia’s ‘Lyari Notes’ won the Red Category Excellence in Documentary Feature. Purple Category Excellence in Documentary Feature was given to Sharmeen Obaid Chinoy for her film ‘Song of Lahore’. Anjum Shehzad’s ‘Mah e Mir’ won the award for Best Film – Feature.

Mr. Salman Iqbal, President & Founder, ARY Digital Network, in his message about the festival said “It has been our primary objective since the establishment of ARY Films to develop and foster the film industry in Pakistan. We have now embarked on yet another journey with the first ARY Film Festival, whereby we will provide a break to new and creative filmmakers from Pakistan and around the world to come showcase their talent and get known for their efforts. This is our first year for the festival and we intend to make it bigger and better in the years to come”.

Presented by Italiano and powered by Rooh Afza, the ARY Film Festival did special collaborations with American Film Showcase and Delhi International Film Festival. It was held from 4th to 6th May 2017 at the Cinepax Cinemas, Ocean Mall Karachi.

by Web Desk — May 8, 2017 in Events 0

Khaadi opens at Emporium Mall

[Karachi, 18th February 2017]: Khaadi, Pakistan’s premium clothing and lifestyle brand for all things fusion-based, opens the doors to its largest store at the Emporium Mall, Lahore on 24th February, 2017.

Following the Khaadi brand ethos – the new Khaadi store builds upon its cornerstones of art, design and culture. Khaadi is committed to promoting the heritage of the Pakistani people, as well as providing its artisans with the platforms to persevere.

A group of exceptionally versatile and highly trained artists have collaborated, in imagination and delivery, to bring you this one of a kind space. A space that reflects the artistic Khaadi sensibility to deliver the ultimate shopping experience to its customers.

This must-visit destination in Lahore, the Khaadi Emporium outlet will be offering an exclusive preview of Khaadi Lawn Volume 1 2017 on Feb 24th – one day before the Collection is available anywhere else nationwide. Moreover, all customers who check in on Facebook would be entitled to a free gift by Khaadi.

by Web Desk — February 19, 2017 in Fashion 0

Pakistan’s first National Incubation Center

Islamabad – February 7, 2017: Minister of IT, Mrs. Anusha Rahman launched the National Incubation Centre by JAZZ, Pakistan’s Number 1 digital company under the public-private partnership of Ministry of Information Technology & Telecom through National ICT R&D Fund and Teamup. The NIC will provide startups with a free of cost work space, incubation, acceleration – Jazz xlr8 program – seed funds, and access to 50 million plus mobile customers.

Commenting on the launch, Anusha Rehman, Minister of State for IT & Telecom – Pakistan, said, “The launch of the National Incubation Center is an important milestone in the Government of Pakistan’s digital agenda. I would like to appreciate the efforts of my team, ICT R&D Fund Board, Chairman PTA and all our partners who have made this possible. I wish all the startups joining the National Incubation Center the very best in achieving their dreams, they are our future and it is nothing but the very best for them, InshaAllah. We have already also announced setting up of 4 more Incubation centres in 4 provincial capitals together with Innovation Centres, one each for IoT, Robotics and Fintech.”

Augie K. Fabela II, Co-Founder VimpelCom and Chairman Emeritus added, “VimpelCom and Jazz will lead the Digital revolution in Pakistan, this launch provides young Pakistani entrepreneurs an opportunity to further their business ambitions. Pakistanis are ready to make their mark on the world economy and Jazz will make it a reality.”

The NIC in the first year will house 40 startups with access to a state-of-the-art global facility. Services include free broadband internet, silent rooms, gaming zone, curriculum for startup education, best business leaders as mentors, and an innovation lab designed on international standards.

by hsohu — February 7, 2017 in News 0

Fashion Pakistan new board for 2016-19

Fashion Pakistan Council recently held elections to appoint the new board for the next three years (2016-2019) respectively.

Deepak Perwani has been appointed as the Chairperson of the new FPC Board, accompanied by Nida Azwer as the Chief Executive Officer. The newly elected board also includes:

Maheen Khan (Legal Chair)

Deepak Perwani (Marketing & Sponsorship Chair)

Nida Azwar (Operations Chair)

Maheen Karim (Official Spokesperson & Membership Chair)

Nauman Arfeen (Finance & Admin Chair)

Aamna Aqeel (Sponsorship Chair)

Obaid Sheikh (Events Chair)

Mrs. Ronak Lakhani and Mr. Zahir Rahimtoola, have been invited as the Advisory to the Board.

Nida Azwer further adds: “I am delighted to be part of the Fashion Pakistan Council and look forward to working with the entire board and fraternity, as a whole, with a renewed vision and structure. We are happy to present our Winter Festive fashion week in October, which will see an amalgamation of the previous and new board working together for the show. We will start our work afresh as a new board in earnest for the next Spring/Summer’17 show.”

Fashion Pakistan Week Winter Festive is scheduled to take place in Karachi from October 30th to November 1st 2016.

About Fashion Pakistan Week:

Fashion Pakistan Week initiated in 2009, is part of the alliance created by Council of International Fashion Designers, with an understanding of working together to promote and support local fashion designers in the global market place. The members of the Fashion Pakistan Council represent a major segment of Pakistan’s diverse and very talented design fraternity.

Join in on the social media conversation: #FPW2016

by outlooktimes staff — September 30, 2016 in Fashion 0