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Reckitt Benckiser (RB), a global leader in consumer health and hygiene, has appointed Kashan Hasan as the new Chief Executive Officer (CEO) for its Pakistan business. Kashan will be spearheading the health business with immediate effect. Kashan has been associated with RB for the last 12 years, serving in various successful leadership roles across the globe in Pakistan, UK, South Africa, Egypt and the Middle East. In his most recent role, he was serving as the Regional Sales Director for the Hygiene Home business for the MENA region.

This announcement comes as RB Pakistan Limited evolves into the next stage of strategic development and accelerated growth. In this new role, Kashan will be leading the Company towards expansion within the country and strengthening its position in the market, while driving the business through its purpose-led brands. He will also be the key leading force behind RB Pakistan’s social vision and commitment of “Hoga Saaf Pakistan” (powered by the Company’s leading brand, Dettol) for a cleaner and healthier Pakistan.

Talking about his new role, Kashan stated, “RB Pakistan is committed to contribute to Pakistan through our leading health and hygiene brands for our consumers and the social impact we have achieved by reaching millions across the country. Pakistan is a very important market for RB with big potential for growth, I will be ensuring that we stay ahead of the game and focus on providing innovative solutions for our consumers to put health in their own hands, in true RB spirit.”

Kashan Hasan brings in over 18 years of leadership and management experience across various industries including consumer goods, consumer durables, consumer health, hygiene, home, food, and confectionery. As a Sales and Marketing professional he brings in a diverse experience in Sales, Trade Marketing, Key Account Management, and Customer and Consumer Marketing.

Web Desk by — January 17, 2020 in Business

Lahore: 3rd December, 2019 – The Asian Federation of Advertising Associations (AFAA) has bestowed its prestigious ‘Leadership Award’ to the founder and Chairman of English Biscuit Manufacturers (EBM) – Mr. Khawar Masood Butt, during its conference in Lahore. This accolade was presented in recognition of his tremendous contributions to the marketing and advertising industry of Pakistan as well as his vision and good governance resulting in EBM’s successful growth over the years. The CEO & MD of EBM – Dr. Zeelaf Munir received this award on behalf of Mr. Khawar Butt.

Khawar Masood Butt has continued to make remarkable contributions to the nation’s cultural and commercial progress. EBM has always generously supported entrepreneurship, education, health, sports, arts and advertising endeavors thus reflecting his passion for excellence as well as his ability to identify opportunity and talent. He is also famous for creating the legendary character of Peek Freans the Pied Piper, which to-date, continues to make a positive impact, consequently making him one of the most inspirational entrepreneurs of today.

The Founder of EBM expressed his gratitude to the stalwarts of the Advertising and marketing world for acknowledging his efforts and vision that inspired EBM’s growth over the years. He stated, “The development of marketing and advertising professions has gained great momentum across the world, while the rapid evolution and deployment of technologies have also revolutionized communications in Pakistan. Amid all these changes, EBM remains committed towards staying at the forefront of innovation and progress in Pakistan and keeping the country at par with global standards of performance and quality.

While Mr. Butt continues to nurture strong bonds within the business community, especially the advertising & marketing sectors, he had also played a pivotal role in supporting AdAsia conference, which was held in Pakistan in 1989. He is also credited with being one of the first few advertisers for television and assisting in the growth of some of Pakistan’s earliest TV channels. For Mr. Butt, advertising has always held enormous power to spread socio-political awareness among the masses, while also making the economy more sustainable.

During this auspicious event, EBM’s vibrant new logo was also introduced to the audience, while Dr. Zeelaf Munir highlighted the idea behind this change by stating, “This fresh corporate-identity celebrates our brand-purpose: ‘nourishing lives, hearts and communities’. The symbol combines three unique elements that form the ‘Heart’ of our brand, with an optimistic sunrise that shows a dynamic, engaging and distinct character of the enterprise and finally, a human touch that promises a brighter future. It is EBM’s privilege to present its new identity during this grand marketing endeavor.” She appreciated the organizers for once again bringing back a global forum like AdAsia to Pakistan and said, “EBM is committed to continue supporting any forum that helps to elevate Pakistan’s image internationally”.

AdAsia is the largest and most prestigious advertising congress in Asia, organized bi-annually, since 1958, by the Asian Federation of Advertising Associations (AFAA). The AdAsia 2019 was graced by the most distinguished personalities from the global business community and speakers like; Randi Zuckerberg, Sir Martin Sorrell, Lord William Hague, Richard Quest, Fernando Machado, Vange Kourentis, Tom Goodwin and many more.

Web Desk by — December 3, 2019 in Business

Hamza Akram Qawwal and Brothers Received High Honor from the Governor of Maryland for their Services in the State

Pakistan’s acclaimed Qawwali Stars; Hamza Akram Qawwal and Brothers Taimoor Akram and Abdul Akram, have received the citation certificate by the Governor of Maryland for their outstanding services in the State.

The award-winning ensemble has been on their 6th American tour, hitting the stage in major cities as a part of their “Sufi Qawwali US Tour”. Covering major venues and garnering critical acclaim, they have been at the receiving end of praises for their contributions for the entertainment scene in the State, representing Pakistan in front of an international audience. The citation certificate from the Governor of Maryland adds another achievement in the list of accolades to their names.

The group is all set to hit Dubai for their next tour destination from 1st December till 8th December. The grandsons of the revered Munshi Raziuddin are acclaimed worldwide for their riveting interpretations of qawwali.

Web Desk by — November 26, 2019 in Artist

School of Leadership (SoL); the leading leadership development organization of Pakistan has announced this year’s Junior Leaders Conference (JLC 2019). This marks the 10th year of the conference, which is scheduled to take place from December 22 – 24, 2019 at Dreamworld Resort, Karachi.

Designed exclusively for teenagers between the ages of 13 and 16 years from across Pakistan, JLC is the flagship program of SoL and living proof of the organization’s commitment towards developing leaders who will shape the future of the country.

Hailing from various rural and urban areas and different socio-economic backgrounds, these 250 teenagers are brought together under one roof over three days in an environment that is conducive to the discovery of self.

With its unique blend of experiential learning, interactive sessions, simulations and group-based activities, JLC focuses on learning with a thematic overview. This year’s theme ‘Transformers – GenZ Leaders’ will focus on the aspects of Character, Confidence and Community, with thematic discussions across the three days, to help youngsters prepare themselves to become future leaders of the country.

Leading motivational speakers and trainers, including Shireen Naqvi, Waqar Ali, and Maalik Khaskhely will also be present throughout the conference, to help participants contextualize their learnings.

JLC’19 will be a fusion of innovation and inspiration which will urge participants to look at future possibilities. The conference also seeks to foster a sense of social responsibility through post-conference social action projects.

School of Leadership’s Chief Executive Officer, Waqar Ali adds “JLC is a source of inspiration for the youngsters of this country. As parents, we invest in opportunities that focus on building character, confidence, and exposure for children early on in life. JLC is a platform where these youngsters are given direction and a sense of responsibility to realize their potential. Through experiential learning, we create multiple opportunities for these youngsters to take charge of their lives, and decide on their careers while focusing on instilling confidence and exposure in them.”

Rameez Khalil, the lead for JLC 2019 says, “JLC is a game-changer. It provides teenagers with the direction, confidence, and the ability to embark on a journey of exploring themselves and their true potential. It is high time we prepare the world for the GenZ who are ready to transform the world. Teens today are confident, rebellious, more aware, tech-savvy, entrepreneurial and inspiring. They want to make this world a better place. Together, with the three-day event, we will encourage these youngsters to shape their character, build confidence, and make the community a better place to live”.

School of Leadership does not stand alone in this life-changing initiative and is supported by private and social sector organizations over the years, including Viper Technologies, Edenrobe Kids, Bachaa Party, Super Space, Suno FM 89.4, Walnut PR, and Jang Media Group.

Web Desk by — November 25, 2019 in Events

[Karachi: October 19, 2019] Dettol, one of the leading germ protection brands in the country, has launched a new range of personal wash products for the winter season, Dettol Soothe. The products in this range are equipped with 2X moisturizers, powered by Aloe Vera extracts and Green Apple fragrance, ensuring a perfect bath and body solution for this dry season.

With the launch of this range, Dettol has entered a new space, whereby providing a solution that is not only antibacterial but also moisturizes and soothes the skin. The collection has three different product formats including the bar soap, handwash and a hand sanitizer.

Talking about this new product launch, Humayun Farooq, Director Marketing – Health, Reckitt Benckiser Pakistan Limited (RBPL), makers of Dettol, said “With our long history of innovation in health and hygiene product solutions, we wanted to provide a hydrating and soothing solution for the Fall/Winter season with our promise of protection against 100 illness causing germs. Dettol, which is one of Pakistan’s  most trusted brands, ensures that we provide our consumers with products that cater to their seasonal needs.”

Dettol has stayed at the forefront of consumer hygiene by developing innovative ways to protect people against germs. The new product range marks another milestone in providing trusted customer service with a product that has multiple skin protection benefits.

For further information regarding range/product, please see pack.­

Web Desk by — October 19, 2019 in Health

[Karachi, October 5th, 2019] J. has opened a new and bigger store at Dolmen Mall, Clifton. The store launch was celebrated with a grand opening ceremony and the ribbon cutting was done by the honorable Governor of Sindh, Mr. Imran Ismail.

With the selling space of 4,200 sq. ft., the store is almost double the size of the premises it had in the area previously, multiplying its presence in the area. The new megastore stocks the men, women, and kids clothing lines as well as accessories, fragrances, and cosmetics in an ambiance of detailed décor and contemporary style.

The grand opening ceremony was attended by famous celebrities and Journalists including Fahad Mustafa, Waseem Badami and Iqrar ul Hasan.

Speaking about the store launch, the GM Marketing Yasin Yousuf said, “The new store represents one step further in our desire to create a unique space where fashion, art, and culture coexist. Our aim is to continue to make our mark as a national and global brand while portraying a positive image of Pakistan. Our efforts are not only to offer a unique shopping experience, but also to contribute towards the success of the country’s economy.”

J. is marking the launch of its new store with an exclusive discount of flat 25% off on all its products on 5th and 6th October, 2019.

J. Continues its Expansion with the Launch of a Bigger & Better outlet at Dolmen Mall Clifton, Karachi
J. Continues its Expansion with the Launch of a Bigger & Better outlet at Dolmen Mall Clifton, Karachi

About J. Junaid Jamshed:

J. is a leading fashion brand which was established in 2002 with a unique philosophy to revive the country’s cultural heritage. It expanded its store network to 100+ outlets nationwide. J. has further expanded globally by opening 20 outlets in the UK, Australia, Canada, New Zealand, UAE, Qatar, to name a few.

outlooktimes staff by — October 7, 2019 in Events

[September 30, 2019] The Lahore-based singer and songwriter Hamza Malik is back with a new single “Pyaar Yaar”. Set out to be released on the 3rd October, “Pyaar Yaar” is another romantic tune, with the mellow music falling perfectly with Hamza Malik’s strong yet soft vocals.

Teasing his new music with a video starring Sadaf Kanwal; Pyaar Yaar looks like it is set out to be another hit for the young musician.

Hamza Malik has quite a few hit singles to his credit including ‘’O Jaana’’ which was a collaborated with Rahat fateh Ali khan. With his renditions of mostly romantic tunes with a hint of pop; he has garnered the audience’s praise in a short period of time.

Pyaar Yaar Teaser Hamza Malik

Web Desk by — September 30, 2019 in Artist

[Karachi: September 28, 2019] Hoga Saaf Pakistan, a social impact movement by Reckitt Benckiser, participated in the children’s festival “Shehr-e-Fun” at the Governor House in Karachi.

This was a two-day festival and was open for all citizens of Karachi.

Hoga Saaf Pakistan, in support of the Clean Green Pakistan movement, has been at the forefront in encouraging people to adopt cleanliness for a healthy lifestyle.

According to the Center of Disease Control and Prevention (CDC), it is estimated that washing hands with soap and water could reduce diarrheal disease-associated deaths by up to 50%.

At this festival, Hoga Saaf Pakistan is educating children on the importance of hand hygiene by teaching them the 5 steps of handwashing.

Hoga Saaf Pakistan Creates Awareness Of Cleanliness & Hygiene at Shehr-E-Fun Festival
Hoga Saaf Pakistan Creates Awareness Of Cleanliness & Hygiene at Shehr-E-Fun Festival
Web Desk by — September 29, 2019 in Events

[Karachi, September 21, 2019] Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).

From the time of its launch, Peek Freans Sooper, has been a favorite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.

“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become is also a simple everyday joy!

The 360-degree Campaign for Peek Freans Sooper has been launched nationwide and can be seen on all media platforms.

You can watch all the TVCs here:

https://www.facebook.com/150024931674453/posts/2733722189971368
https://www.facebook.com/150024931674453/posts/2733712533305667
https://www.facebook.com/150024931674453/posts/2733708156639438
Web Desk by — September 22, 2019 in Business

Hoga Saaf Pakistan’s Strong Presence at the Climate March Played a Key Role in its Success

The world is under great pressure considering the global climate change that is about to sabotage the habitat of 8 billion people. To bring the consequences into consideration of those who have been ignoring this for too long, people from across 26 cities in Pakistan joined the narrative and raised their voices against the ongoing climate crisis. A hundred banners were held up in a crowd with slogans which included “Mil kay lagayen gay jaan tou hoga saaf Pakistan” and “The climate crisis won’t wait, so neither will we.” The attendees shared their stories about the result of global warming and then marched on one of the sides of the busy Abdullah Haroon Road.

Karachi, being a coastal city, has become progressively aware of the change in weather conditions. Since 2015, it has experienced the deadliest heat wave resulting in about 1,200 deaths. With the climate crisis reaching an all-time scary place, there is a need to play our part to preserve our future. Dettol and Hoga Saaf Pakistan are on a mission to set our priorities right with their initiative. Joining hands with the government’s “Clean and Green Pakistan” movement, Hoga Saaf Pakistan’s objective was to give the greatest priority to cleanliness; the most significant need for the country at the moment.

With the mass turn up at the Climate March, quite a few celebrities came out to show their support to this important cause. Holding up banners to demand a cleaner and greener Pakistan and to save our future; the stars became a part of the narrative for the betterment of our country.

Ali Rehman Khan 

Sanam Saeed

Shaniera Akram

Rachel Viccaji

For a better future, people from all over Pakistan joined hands with Hoga Saaf Pakistan in making an effort to have a clean and green Pakistan. Hoga Saaf Pakistan has flourished with the role it has managed to play in the march for the betterment of the environment and hopefully, the outcomes of these civil protests will help in shaping a bright future for our youth.

outlooktimes staff by — September 21, 2019 in Blogs