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Ushna prioritizes the concept of mental health, especially as a celebrity in Pakistan

Ushna Shah is a renowned actor in the Pakistani media industry today. Known for being vocal about her stance on topics happening around the world; she isn’t afraid to hold back. On Iffat Omar’s show, ‘Say It All’, Ushna discusses everything ranging from mental health, being a celebrity, social media and the tribulations of acting.

When clearing out misinterpretations of certain tweets and statements, Ushna emphasises how important issues are not focused on, instead her words are misconstrued and made into headlines, which the ‘Balaa’ actor clarifies, ‘I’m a human being’ and should be able to express without it turning into something malicious, which is completely out of context”.

Putting 100% of her efforts into Lashkara, no one can doubt Ushna’s brilliant acting prowess as seen evidently in her dramas, Balaa garnering a special mention due to her exceptional performance. She dedicates herself to her work while still speaking up for other issues in the world, defending young girls from cyber-bullies, advocating animal rights and being kind. As Iffat Omar herself commends Ushna on being gifted in the art of acting, the Alif, Allah Aur Insaan star also points out that she is an artist and a human being apart from that as well.

Ushna prioritizes the concept of mental health, especially as a celebrity in Pakistan. While discussing the topic with Iffat, she makes her stance clear on how despite being a strong woman in the industry and a feminist, anything she says is scrutinized, even when the intent is good. Empowering women in our country by praising our female singers, being curious about historic shows, wanting to create a better world for animals, Ushna is in fact an advocate against bullying herself. Strongly condemning putting others down.

In this episode of #sayitallwithiffatomar (@iffatmarofficial) I have forsaken the dignity a celebrity must maintain and clarified/responded to each tweet/thought that was misquoted, misconstrued, or over-exaggerated and bothered the world so much. I’ve answered all the burning questions that have propelled hundreds of headlines. From your pizzas to your singers. I will speak on these no further. I have answered all “controversies” for now and for the future (so refer back to it the next time you’re curious).

The show explores all the topics one is curious to know about Ushna firsthand, who does not restrict herself to a certain category but is her true and authentic self, which is extremely rare in this time and age. Ushna says it All in Iffat Omer show

by Web Desk — July 14, 2020 in Artist

Kashan Hasan takes over as CEO of Reckitt Benckiser Pakistan Limited

Reckitt Benckiser (RB), a global leader in consumer health and hygiene, has appointed Kashan Hasan as the new Chief Executive Officer (CEO) for its Pakistan business. Kashan will be spearheading the health business with immediate effect. Kashan has been associated with RB for the last 12 years, serving in various successful leadership roles across the globe in Pakistan, UK, South Africa, Egypt and the Middle East. In his most recent role, he was serving as the Regional Sales Director for the Hygiene Home business for the MENA region.

This announcement comes as RB Pakistan Limited evolves into the next stage of strategic development and accelerated growth. In this new role, Kashan will be leading the Company towards expansion within the country and strengthening its position in the market, while driving the business through its purpose-led brands. He will also be the key leading force behind RB Pakistan’s social vision and commitment of “Hoga Saaf Pakistan” (powered by the Company’s leading brand, Dettol) for a cleaner and healthier Pakistan.

Talking about his new role, Kashan stated, “RB Pakistan is committed to contribute to Pakistan through our leading health and hygiene brands for our consumers and the social impact we have achieved by reaching millions across the country. Pakistan is a very important market for RB with big potential for growth, I will be ensuring that we stay ahead of the game and focus on providing innovative solutions for our consumers to put health in their own hands, in true RB spirit.”

Kashan Hasan brings in over 18 years of leadership and management experience across various industries including consumer goods, consumer durables, consumer health, hygiene, home, food, and confectionery. As a Sales and Marketing professional he brings in a diverse experience in Sales, Trade Marketing, Key Account Management, and Customer and Consumer Marketing.

by Web Desk — January 17, 2020 in Business

‘Hoga Saaf Pakistan’ launches “Safai Anthem”, envisions the rhythm of a Saaf Pakistan

To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition.

“Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol.

“Hoga Saaf Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront.

In addition to the numerous hand-washing drives, public service messages, and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healthier, cleaner Pakistan!”

“Hoga Saaf Pakistan has taken the mantle of cleaning Pakistan and changing our attitude towards solid waste, which is growing at the rate of 2% annually, ending up on our streets eventually”, stated Mr Jerjees Seja, CEO ARY Digital Network.

“In partnership with Hoga Saaf Pakistan, ARY aims to inspire the citizens of Pakistan through this anthem to embrace the change and share our vision, so we can bring many people forward to play their responsibility in this noble cause.”

“Hoga Saaf Pakistan”, powered by Dettol, has been working towards driving a Saaf Pakistan through several TV shows, public service messages, clean-up, and handwashing drives as well as celebrity supporters.

The movement is also Dettol and ARY’s contribution to Prime Minister’s “Clean Green Pakistan” initiative launched in October last year.

Safai Anthem:

https://www.instagram.com/p/B5_OLWPBeyC/

by Web Desk — December 13, 2019 in Events

Alkaram Studio Partnered Up with Nusrat Hidayatullah and KIA Get Fit Pakistan to Showcase Their Active Wear Collection

Alkaram Studio Partnered Up with Nusrat Hidayatullah and KIA Get Fit Pakistan to Showcase Their Active Wear Collection

AlKaram Studio and MAK geared up to show their Active Wear Collection at KIA Get Fit Pakistan, on Sunday at Beach Luxury Hotel.

Partnering up with Nusrat Hidayatullah, the event included the Animal Flow workout session by the renowned fitness trainer who is the founder of the largest fitness program; the 42 days challenge. Fitness trainers like Anas Shahid, Arslan Mughal, Shoaib Khan, and Zainab Bhura along with a few influencers of Pakistan were seen integrating fashion into fitness with the trendy high-performance gear by AlKaram Studio.

AlKaram Studio displayed their fitness collections “AlKaram Studio Men Active Wear” and “MAK Active collection” that features leggings, sweatshirts, dry-fit shirts and much more for men, women, and children, giving a luxury spin to athleisure wear.

Alkaram Studio Partnered Up with Nusrat Hidayatullah and KIA Get Fit Pakistan to Showcase Their Active Wear Collection

About MAK Active & Alkaram Studio Men Active Wear

Being the leading brand in fashion fabrics and home textiles, AlKaram Studio has ventured into a new space with its MAK Active and AlKaram Studio Men Active Wear collection. The philosophy of Alkaram Studio Men Active and MAK Active is built by keeping in mind the fitness enthusiasts who focus on staying fit and fashionable, offering a range of the most stylish, trending, and high-quality products.

Alkaram Studio Partnered Up with Nusrat Hidayatullah

by Web Desk — November 26, 2019 in Events

“Modesto” Marks the Launch of Pakistan’s first ever-Modest Fashion Line

The Karachi-based anchorperson and modest fashion influencer Asra Amir announced the launch of Pakistan’s first ever-modest clothing brand “Modesto”, in an event on Sunday, 17 November.

Modesto will feature a curated selection of ready-to-wear pieces including dresses, tops, pants, suits, and scarves in a variety of colors and fabrics. Catering to the latest fashion trends, the chic items are available in pastel as well as bold colors, and embroidered woven patterns. Apart from clothing, Modesto also offers a wide range of fashion accessories including sunglasses, jewelry, and aims to offer shoes, jeans, and t-shirts in the near future.

“With the inception of Modesto, we are driven by the love of colors, freedom, and self-expression. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside,” said Asra Amir, the founder of the fashion line.

Inspired by Asra Amir’s personal experience looking for fashionable and modest clothing, the fashion line features standout pieces accented with the brand’s uniqueness and versatility as it effectively turns designs into emotions, helping fashion lovers to express themselves freely.

“Modesto” is a fashion initiative by Asra Amir in an attempt to fill the gaps in the Pakistani fashion industry about modest fashion. With this launch, it has set the benchmark for modest fashion wear in Pakistan and the East.

by Web Desk — November 18, 2019 in Beauty

Dettol hydrates this winter with the launch of the new ‘Soothe’ range

[Karachi: October 19, 2019] Dettol, one of the leading germ protection brands in the country, has launched a new range of personal wash products for the winter season, Dettol Soothe. The products in this range are equipped with 2X moisturizers, powered by Aloe Vera extracts and Green Apple fragrance, ensuring a perfect bath and body solution for this dry season.

With the launch of this range, Dettol has entered a new space, whereby providing a solution that is not only antibacterial but also moisturizes and soothes the skin. The collection has three different product formats including the bar soap, handwash and a hand sanitizer.

Talking about this new product launch, Humayun Farooq, Director Marketing – Health, Reckitt Benckiser Pakistan Limited (RBPL), makers of Dettol, said “With our long history of innovation in health and hygiene product solutions, we wanted to provide a hydrating and soothing solution for the Fall/Winter season with our promise of protection against 100 illness causing germs. Dettol, which is one of Pakistan’s most trusted brands, ensures that we provide our consumers with products that cater to their seasonal needs.”

Dettol has stayed at the forefront of consumer hygiene by developing innovative ways to protect people against germs. The new product range marks another milestone in providing trusted customer service with a product that has multiple skin protection benefits.

For further information regarding range/product, please see pack.

by Web Desk — October 19, 2019 in Health

Hoga Saaf Pakistan Creates Awareness Of Cleanliness & Hygiene at Shehr-E-Fun Festival

[Karachi: September 28, 2019] Hoga Saaf Pakistan, a social impact movement by Reckitt Benckiser, participated in the children’s festival “Shehr-e-Fun” at the Governor House in Karachi.

This was a two-day festival and was open for all citizens of Karachi.

Hoga Saaf Pakistan, in support of the Clean Green Pakistan movement, has been at the forefront in encouraging people to adopt cleanliness for a healthy lifestyle.

According to the Center of Disease Control and Prevention (CDC), it is estimated that washing hands with soap and water could reduce diarrheal disease-associated deaths by up to 50%.

At this festival, Hoga Saaf Pakistan is educating children on the importance of hand hygiene by teaching them the 5 steps of handwashing.

Hoga Saaf Pakistan Creates Awareness Of Cleanliness & Hygiene at Shehr-E-Fun Festival

by Web Desk — September 29, 2019 in Events

Hoga Saaf Pakistan’s Strong Presence at the Climate March Played a Key Role in its Success

Hoga Saaf Pakistan’s Strong Presence at the Climate March Played a Key Role in its Success

The world is under great pressure considering the global climate change that is about to sabotage the habitat of 8 billion people. To bring the consequences into consideration of those who have been ignoring this for too long, people from across 26 cities in Pakistan joined the narrative and raised their voices against the ongoing climate crisis. A hundred banners were held up in a crowd with slogans which included “Mil kay lagayen gay jaan tou hoga saaf Pakistan” and “The climate crisis won’t wait, so neither will we.” The attendees shared their stories about the result of global warming and then marched on one of the sides of the busy Abdullah Haroon Road.

Karachi, being a coastal city, has become progressively aware of the change in weather conditions. Since 2015, it has experienced the deadliest heat wave resulting in about 1,200 deaths. With the climate crisis reaching an all-time scary place, there is a need to play our part to preserve our future. Dettol and Hoga Saaf Pakistan are on a mission to set our priorities right with their initiative. Joining hands with the government’s “Clean and Green Pakistan” movement, Hoga Saaf Pakistan’s objective was to give the greatest priority to cleanliness; the most significant need for the country at the moment.

With the mass turn up at the Climate March, quite a few celebrities came out to show their support to this important cause. Holding up banners to demand a cleaner and greener Pakistan and to save our future; the stars became a part of the narrative for the betterment of our country.

Ali Rehman Khan

Sanam Saeed

Shaniera Akram

Rachel Viccaji

For a better future, people from all over Pakistan joined hands with Hoga Saaf Pakistan in making an effort to have a clean and green Pakistan. Hoga Saaf Pakistan has flourished with the role it has managed to play in the march for the betterment of the environment and hopefully, the outcomes of these civil protests will help in shaping a bright future for our youth.