All Posts in "Business"

Shaza Fatima Khawaja Announces e-Rozgar Centres Nationwide to Empower Youth

In a bid to empower Pakistan’s youth and accelerate the country’s digital transformation, Minister of State for Information Technology and Telecommunication, Shaza Fatima Khawaja, has announced the launch of e-Rozgar centres across the nation. The initiative, disclosed during the National Youth Convention, aims to equip young Pakistanis with essential digital skills and create new employment opportunities through public-private partnerships.

Shaza Fatima Khawaja emphasized the significance of youth in driving Pakistan’s progress, stating, “Our youth are the future of Pakistan. Their energy, creativity, and determination are key to our country’s development. We must provide them with the tools and opportunities they need to succeed.”

The minister highlighted the government’s commitment to youth empowerment, noting that a substantial budget of over Rs. 4 billion has been allocated for skills development this year. She urged young people to take advantage of the DigiSkills Program, which has already trained 4.5 million individuals across the country. “The DigiSkills Program is a cornerstone of our efforts to prepare the next generation for the digital economy,” she said.

Shaza Fatima also discussed the broader impact of digital transformation on various sectors, including the economy, security, and governance. She stressed the importance of ensuring that Pakistan’s youth are equipped with the latest digital skills to thrive in a rapidly changing world. “Information technology is the engine of modern progress,” she said. “We must ensure that our youth are at the forefront of this transformation.”

In addition to the e-Rozgar centres, the minister announced the construction of an IT Park in Islamabad, a project that will create numerous job opportunities and serve as a hub for innovation and technology. A similar IT Park is planned for Karachi, further expanding the government’s efforts to promote digitalization across the country.

The minister also highlighted the importance of responsible media use, particularly in the age of social media. She warned of the dangers of fake news, noting that misinformation can have serious consequences for the country’s image and stability.

The launch of the e-Rozgar centres is a key component of the government’s strategy to empower Pakistan’s youth. By providing them with the necessary skills and opportunities, the government aims to position Pakistan as a leader in the global digital economy.

Web Desk by — August 21, 2024 in Business
Kaacib Acquires Hukumjanab Disrupting the Blue Collar Workforce Industry of Pakistan

Karachi, 12 July: Kaacib a blue collar workforce company registered under the banner of SAF facilities management has acquired hundred percent stakes of Hukum Janab, making this five years old start up a part of Kaacib. The merger was announced in a ceremony held in Karachi today. Bashir Ahmed Farooqui the chairman of Saylani Welfare International Trust graced the occasion as chief guest.

In his welcome address the founding partner and Managing Director Kaacib, Rashid Mehmood apprised the audience on background and objectives of Kaacib. He said that a large chunk of Pakistani population is young but unemployed due to lack of training and human development efforts. Kaacib aims to provide adequate trainings on blue collar works and soft skills to make our youth effective part of economy domestically and globally. He emphasized that by efficient use of technology Kaacib wants to revolutionize the provision and deliverance of blue collar works for the corporate and retail sectors.

Credit Kaacib

CEO and founding partner Kaacib Syed Abu Faisal introduced the Kaacib’s founding team and announced the hundred percent acquisition of Hukum Janab. Speaking on the occasion he highlighted the importance of blue collar economy and its dividends to the society. He talked about the mission and vision behind SAf Facilities Management and Kaacib. He also distributed awards amongst the distinguished workers and supporters of Hukum Janab.

Founder and CEO Hukum Janab expressed his excitement on being part of Kaacib. He said after merger with Kaacib he and his team will work with new zeal and zest under the brand name of Kaacib and Kaacib will reach new heights in deliverance of blue collar works and welfare of blue collar workers.

Chief Guest of the ceremony Bashir Ahmed Farooqui the chairman of Saylani Welfare International Trust congratulated the Kaacib team on the initiative based on a noble cause. He expressed his firm hopes that Kaacib will change the destiny of blue collar workforce of Pakistan. He reiterated the full support of Saylani as a training partner and supporter of Kaacib.

Credit: Kaacib

The ceremony was attended by a large number of industry leaders from tech sector, start-up eco system, business community, builder associations, media representatives, CEO’s, government officials and diplomats.

Web Desk by — July 12, 2024 in Business
Pakistan’s leading advertising and marketing company Synergy Group celebrates its Silver Jubilee Anniversary

KARACHI, May 22nd, 2024: Synergy Group, a leader in the integrated marketing communication (IMC) industry, celebrated its 25th Anniversary recently.

Founded in 1999 by Ahmed Kapadia, Synergy Group began its journey with a clear mission of fostering a work culture where teamwork, experimentation, and knowledge-sharing are paramount. The Group’s 25th Anniversary was marked by celebrations of its achievements, collaborative culture, and continuous growth.

“Synergy Group’s success over the years is a testament to our unflinching belief in the power of collaboration, innovation and limitless potential,” said Kapadia, Chairman of Synergy Group.

“From our humble beginnings, we have always encouraged our team to dare to dream big, experiment, learn, and grow together. It is this spirit of unity, teamwork and the challenger mindset that has driven us to achieve remarkable milestones over the past 25 years.”

Understanding the challenges and the opportunities that the world of IMC offers in Pakistan, Synergy Group remained ahead of the curve and established brands and companies that are involved in BTL marketing, digital media, public relations, media buying, publications, and activation campaigns.

The Group now stands tall in the country, having established 12 companies and brands namely Synergy Advertising for advertising and communication solutions, Synite Digital for digital media solutions, Synchronize Media for media buying, Syntax Communications for public relations, Synergy Marketing for event and BTL marketing, Syntinel for data lab and analytics solutions, Syndicate – the Synergy Group’s Content Hub, and the not-for-profit Latif Kapadia Memorial Welfare Trust (LKMWT) which is aimed at helping the poor and the needy.

With four offices in Pakistan’s three main cities – Karachi, Lahore, and Islamabad, and nearly 300 employees at its disposal, Synergy Group has expanded its reach to all the regions of the country, catering to 75+ clients across a wide range of industries.

Synergy Group’s crowning moment came when it won its first international award at Abby Awards and was officially lauded with two Silver Awards at iCOM for the Asia Pacific region. In total, it has won more than 200 awards including 25 Awards at PDA, 11 Effie Awards (six of which came this year), two PAS Awards, 10 APNS Awards, 17 PAA Awards, and one win each at Dragons of Asia and Dragons of Pakistan.

Synergy Group remains committed to its core values of collaboration, innovation, and learning. With plans to expand its services and explore new markets, the Group is poised to continue its legacy of excellence and drive forward with the same passion and dedication that marked its inception.

Web Desk by — May 24, 2024 in Business
Beat the Heat: Hyundai Motor’s Innovative Nano Cooling Film to Help Pakistani Customers Keep Cool

·         Hyundai Motor launches campaign to install the world’s first Nano Cooling Film for free on more than 70 Hyundai vehicles in the test market, Lahore, Pakistan

·         Nano Cooling Film blocks external heat and emits internal radiant heat to the outside while maintaining high transparency to allow unobstructed vision

·         The material significantly reduces a vehicle’s interior temperature without violating local regulations, resulting in increased comfort and reduced energy consumption

·         To expect entering mass production of the technology in the future

LAHORE, PAKISTAN, April 22, 2024 – Hyundai Motor Company (Hyundai Motor) today launched the ‘Made Cooler By Hyundai’ campaign in Lahore, Pakistan, to bring relief to local drivers struggling with summer heat and energy costs.

Through the campaign, the company will apply the world’s first Nano Cooling Film to the windows of more than 70 Hyundai vehicles.

Nano Cooling Film not only blocks solar heat but also radiates infrared rays from inside the vehicle to the outside. This innovative transparent film maximizes heat dissipation by incorporating a nanostructure with excellent heat transfer characteristics.

Hyundai Motor selected the Lahore market to introduce its transparent film, where attaching tinted film to windows is prohibited for security reasons.

This innovative solution aims to provide relief to local drivers who face the challenges of scorching summer heat exceeding 50°C and high energy costs caused by excessive air conditioning. Nano Cooling Film can reduce the interior temperature by over 10°C without darkening the windows and complies with local laws.

Hyundai Motor has actively promoted the campaign through local media and influencers and is also displaying exclusively designed “Made Cooler By Hyundai’ stickers on the vehicles that have the film applied.

Nano Cooling Film surpasses conventional tint films in its ability to block heat while maintaining high transparency and unobstructed vision. This is achieved through its unique composition of three layers that selectively block or emit specific wavelengths of solar heat.

The film’s outer layer radiates heat at mid-infrared wavelengths from the interior of the vehicle to the exterior, while the inner two layers reflect incoming heat at near-infrared wavelengths, reducing the total amount of heat that reaches the inside of the vehicle.

Hyundai Motor plans to use empirical data from this pilot campaign to ensure quality and enter mass production of the film in the near future.

Web Desk by — April 22, 2024 in Business
China Drives Past Japan to Become Top Car Exporter, Fueled by EV Boom

Beijing Takes the Wheel: In a major shift, China has dethroned Japan as the world’s leading vehicle exporter in 2023, driven by a surging electric vehicle (EV) market. This historical milestone marks a crucial victory for China’s ambitious automotive ambitions.

EVs Power the Rise: Chinese carmakers shipped a staggering 4.91 million vehicles last year, compared to Japan’s 4.42 million, according to official data. China’s focus on EVs, with one in three exports being fully electric, proved key to its success.

Giants Clash, Strategies Differ: While China focuses on domestic EV production and aggressive exports, Japanese giants like Toyota prioritize overseas manufacturing and hybrid technology. Their slow adoption of EVs might have cost them the top spot.

Japan: Hybrid Hopefuls: Despite losing the export crown, Toyota remains the world’s largest carmaker by unit sales, thanks to its extensive overseas production. Additionally, Japanese automakers still hold promise in their pioneering hybrid technology.

Charging into the Future: Both nations are preparing for the future of electric mobility. Toyota aims to sell 3.5 million EVs by 2030, while China, backed by government support, continues its EV dominance.

Trade Tensions on the Horizon: China’s rapid EV rise has sparked concerns in Western markets, with accusations of unfair practices like price-dumping. Investigations are underway, adding a layer of complexity to the global EV landscape.

Lessons from History: Christopher Richter, an auto analyst, draws parallels between China’s current success and Japan’s export boom in the 1980s. He suggests that Japan solved trade tensions by ramping up overseas production, a path China might also consider.

China’s ascendancy as the top car exporter marks a significant shift in the global automotive landscape. The rise of EVs is undeniable, and both China and Japan, with their distinct strategies, are shaping the future of this crucial industry. As the competition intensifies, all eyes are on how these auto giants will navigate the road ahead.

Sajal Subhan by — January 31, 2024 in Business
Pakistan Cuts Development Funds to Appease IMF, Raises Inflation Concerns

Islamabad, Pakistan: In a bid to secure further financial assistance from the International Monetary Fund (IMF), Pakistan has decided to slash development funds. This move, while aimed at meeting fiscal targets set by the IMF, raises concerns about the impact on critical infrastructure projects and economic growth.

137 Projects Axed: Citing sources, ARY News reports that 137 development projects worth Rs. 116 billion ($630 million) have been scrapped from the Public Sector Development Program (PSDP). While the government claims this is necessary to manage budget deficits, critics argue it could hinder infrastructure development and economic progress.

Financial Pressure Mounts: Pakistan’s economy has been reeling under high inflation, exceeding 20% since June 2022 and reaching a record 38% in May 2023. The central bank, while maintaining its key rate at 22%, acknowledges the need for further fiscal measures to curb inflation.

IMF Bailout and Conditions: Pakistan secured a $3 billion bailout from the IMF in July, but it came with stringent conditions, including budget revisions, foreign funding commitments, and energy price hikes. While the IMF has released $1.2 billion so far, further disbursements hinge on meeting these targets.

Foreign Reserves Climb: Despite the economic challenges, Pakistan’s foreign reserves have shown some improvement, reaching around $7 billion. This, however, remains a fraction of the 3-month import cover considered healthy for an economy.

Uncertainty and Impact: The development fund cuts raise concerns about the government’s ability to invest in critical infrastructure projects like healthcare, education, and energy. While aimed at appeasing the IMF, this decision could have long-term consequences for Pakistan’s economic growth and societal well-being.

Future Outlook: The success of Pakistan’s IMF program will depend on its ability to implement reforms while mitigating the impact on vulnerable populations. Balancing fiscal targets with development needs will be a crucial challenge for the government in the coming months.

Web Desk by — December 14, 2023 in Business
How to Earn Money from YouTube: A Comprehensive Guide


YouTube, the world’s largest video-sharing platform, has transformed the way we consume content and create opportunities for earning money online. Whether you’re a content creator, aspiring influencer, or simply looking to explore new avenues of income, this comprehensive guide will walk you through the various methods to earn money from YouTube.

1. Join the YouTube Partner Program (YPP)

Eligibility Requirements:

  • 1,000 Subscribers: To apply for YPP, your channel needs at least 1,000 subscribers.
  • 4,000 Watch Hours: Your videos must accumulate 4,000 watch hours within the past 12 months.
  • Adherence to YouTube Policies: Ensure your content aligns with YouTube’s community guidelines and advertiser-friendly content policies.

How It Works:

  • Once you meet the eligibility criteria, apply for YPP.
  • If accepted, you can enable monetization on your videos, allowing YouTube to display ads.
  • You earn a share of the ad revenue generated by your videos.

2. Channel Memberships

Eligibility Requirements:

  • You need at least 30,000 subscribers.

How It Works:

  • Offer channel memberships to your subscribers.
  • Subscribers pay a monthly fee (set by you) to access exclusive perks, such as badges and custom emojis.
  • This provides a recurring income stream.

3. Merchandise Shelf

Eligibility Requirements:

  • You need to be part of the YouTube Partner Program.

How It Works:

  • You can sell merchandise directly on your YouTube channel by featuring products beneath your videos.
  • You can choose from various merchandise providers and integrate their services.

4. Super Chat and Super Stickers

Eligibility Requirements:

  • You must be at least 18 years old.
  • Your channel must be enabled for live streaming.

How It Works:

  • During live streams, viewers can purchase Super Chat messages or Super Stickers.
  • These paid messages and stickers get their comments highlighted, helping you engage with your audience.
  • Creators receive a portion of the proceeds.

5. Sponsored Content

How It Works:

  • Collaborate with brands or companies to create videos featuring their products or services.
  • You negotiate payment terms with the sponsor.
  • Ensure transparency by disclosing sponsored content to your viewers.

6. Affiliate Marketing

How It Works:

  • Promote products or services in your videos.
  • Include affiliate links in your video descriptions.
  • Earn commissions for each sale generated through your affiliate links.

7. Crowdfunding (Patreon, Ko-fi)

How It Works:

  • Encourage your audience to support you through crowdfunding platforms.
  • Offer exclusive content or rewards to patrons or supporters.

8. Selling Digital Products

How It Works:

  • Create and sell digital products like e-books, online courses, or presets.
  • Promote these products through your videos.

9. YouTube Premium Revenue

How It Works:

  • If your content is watched by YouTube Premium subscribers, you can earn a share of the subscription revenue.

10. Public Speaking, Consulting, and Book Deals

How It Works:

  • Build your personal brand through YouTube.
  • Opportunities for public speaking engagements, consulting, or book deals may arise as your influence grows.

Conclusion

Earning money from YouTube requires dedication, consistent content creation, and engagement with your audience. Combining multiple revenue streams, such as ad revenue, memberships, and merchandise, can provide a stable income. Remember that success takes time, so focus on your passion and your audience, and explore various monetization strategies to find what works best for you.

Sajal Subhan by — September 15, 2023 in Blogs
Etihad Town Phase 1 Lights Up Raiwind Road with a Spectacular Grand Ballot Night and Independence Day Celebration

Etihad Town Phase 1, located on Main Raiwind Road, sets the stage for an enchanting evening of celebration as it organized a grand ballot event on the 13th of August. Hosted by the dynamic Vasay Chaudhry, the event marked a significant milestone for the community, showcasing its commitment to excellence and innovation.

The highlight of the evening was the eagerly awaited balloting of plot numbers to fortunate individuals who had acquired files, a tangible realization of their investment. This momentous act was a testament to Etihad Town’s unwavering dedication to fairness and transparency.

Continuing the patriotic fervour, the festivities extended to the 14th of August with a mesmerizing concert featuring the celebrated artist Bilal Saeed. The night sky was illuminated with a stunning display of fireworks, embodying the spirit of Pakistan’s Independence Day. Attendees relished a diverse array of culinary delights from the food stalls, elevating the festive atmosphere.

The event was graced by the esteemed presence of the Managing Director, Chaudhry Muhammad Munir along with the Group Directors, Chaudhry Faisal Munir, Chaudhry Sohail Munir and  Chaudhry Raheel Munir along with the Chief Operating Officer, Sheikh ShujaUllah Khan.

The Group Directors together conveyed heartfelt wishes for a joyous Independence Day celebration. They emphasized the vital role that real estate and unified communities play in shaping the nation’s future. They congratulated the Etihad management team and commended the marketing department for orchestrating a spectacular public event. The event’s triumph was a result of the collective dedication and collaboration of all stakeholders involved.

Sheikh ShujaUllah Khan, COO of Etihad Group Real Estate Division, expressed his pride in the successful execution of the grand ballot event and the Independence Day celebrations.  He emphasized, “As we celebrate our nation’s independence, let us also celebrate the spirit of resilience and progress that defines Pakistan’s real estate sector. Etihad Town Phase 1 stands as a symbol of unity and growth. At Etihad Town, timely delivery and quality are at the core of our values. This event not only marks a celebration but also reflects our commitment to ensuring that promises are not just made, but consistently fulfilled.”

About Etihad Town Phase 1:

Etihad Town Phase 1, situated on Main Raiwind Road, is an esteemed residential gated community dedicated to providing an unparalleled lifestyle experience to its residents. Through a focus on quality, transparency, and community engagement, Etihad Town Phase 1 aims to redefine contemporary living standards in Lahore.

Web Desk by — August 14, 2023 in Business
PIA Offers 14% Discount on Domestic Flights for Pakistan’s Independence Day

Pakistan International Airlines (PIA) has announced a 14% discount on all of its domestic flights scheduled for August 14, 2023, in celebration of the country’s 76th Independence Day.

The discount is available on all economy class tickets and can be availed by booking flights through PIA’s website or call center. The discount is not applicable on taxes and surcharges.

PIA spokesperson Abdullah Hafeez said that the discount was being offered to mark the country’s Independence Day and to encourage Pakistanis to travel and celebrate the occasion with their loved ones.

“We want to make it easier for Pakistanis to travel and celebrate Independence Day with their families and friends,” Hafeez said. “This discount will help to make air travel more affordable and accessible to everyone.”

The discount is valid for all domestic flights operated by PIA on August 14, 2023. Tickets must be booked before August 12, 2023, in order to avail of the discount.

The discount is a welcome move by PIA and is sure to be popular with Pakistanis looking to travel for Independence Day. It is also a good opportunity for PIA to boost its domestic traffic.

In addition to the discount on domestic flights, PIA is also offering a number of other special promotions for Independence Day. These include discounts on hotel stays, car rentals, and duty-free shopping.

PIA is also planning a number of special events to mark Independence Day, including flag-raising ceremonies, concerts, and cultural performances.

The Independence Day celebrations are a major event in Pakistan and are eagerly anticipated by people all over the country. The PIA discount on domestic flights is a great way to make the celebrations even more affordable and accessible.

Web Desk by — August 10, 2023 in Business
Etihad Group organizes a Grand 2nd Balloting and Early Possession Event for Etihad Town Phase 2 (Technically Approved as Arcos Housing Scheme)

Lahore — The Etihad Group recently organized a 2nd Balloting and Early Possession Event for its Etihad Town Phase 2 project (Technically Approved as Arcos Housing Scheme), one of the most prestigious real estate developments in the region.

The event took place on Saturday (May 27), and provided an unforgettable evening filled with excitement, esteemed guests, and captivating performances.

The first balloting process took place in March 2023 and the recent event was a fulfillment of the Etihad Group’s belief in making dreams a reality by delivering the Etihad Town Phase 2 project, and conducting the balloting and possession process, within the predetermined timeline. Managing Director & Main Sponsor Chaudhry Munir, Group Directors & Sponsors Raheel Munir, Sohail Munir and Faisal Munir acknowledged the efforts of Eithad’s management for pulling off a flawless event.

Hosted by the charismatic and renowned actor, Vasay Chaudhry, the event commenced with inspiring speeches from distinguished stakeholders of the group.

Project Sponsors of Etihad Town Phase 2, Faisal Khokhar & Nabeel Khokhar, Chief Executive Officer (CEO) Chaudhry Muhammad Shakil, Chief Operating Officer (COO) Sheikh ShujaUllah Khan, Head of Project Sales Asim Bhatti, Head of Development Taimur Khan and other Etihad Group’s Management team graced the event with their presence.

Their valuable insights provided attendees with an in-depth understanding of the project’s vision, progress, and prospects.

Following the speeches of the above-mentioned dignitaries, guests were treated to a sumptuous dinner, and the evening culminated in a mesmerizing musical performance by the talented singer, Falak Shabir
Project Sponsor Faisal Khokhar stated that the event was an exclusive opportunity for investors, buyers, and stakeholders to witness the remarkable progress of the exceptional Etihad Town Phase 2 project.

In addition.
On the occasion, COO Sheikh ShujaUllah Khan expressed his hope that the event served as a testament to the commitment and dedication of the Etihad Group in delivering a world-class development that exceeds expectations.

Web Desk by — May 28, 2023 in Business