[Karachi, September 21, 2019] Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).
From the time of its launch, Peek Freans Sooper, has been a favorite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.
“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become is also a simple everyday joy!
The 360-degree Campaign for Peek Freans Sooper has been launched nationwide and can be seen on all media platforms.
[Karachi: September 02, 2019] Ramsha Khan, after giving us the blockbuster serials Kaisa Hai Naseeban (ARY Digital) & Shahrukh Ki Saaliyan (GEO Entertainment) in 2019, has signed the lead role in a serial for acclaimed director Badar Mehmood, the man behind super hit drama serials Cheekh and Balaa.
Ramsha Khan will be playing the leading lady, Hamna, whose life gets into an unexpected situation, and how everyone around her impacted because of it. The ensemble cast of the serial also includes Feroze Khan, Hania Aamir, Gohar Rasheed & Shabbir Jan in pivotal roles.
The serial has been written by ace writer Mohsin Ali, who also given us masterpieces like Aisi Hai Tanhayi and the film Chuppan Chupai, and is being produced under the banner of Big Bang Entertainment.
“Working with THE Badar Mehmood was a career wishlist for me, and I am so honoured with this opportunity at such an early stage of my career,” states Ramsha Khan.
“I consider myself extremely blessed when such industry stalwarts put their faith in my acting abilities, along with the immense love from my fans and every time I get in front of the camera, I try to make sure I don’t let them down.”
The project is scheduled to air on ARY Digital in the last quarter of 2019.
Amar Khan to Appear in Hum TV’s ‘Choti Choti Baatein’ Addressing Societal Pressures Faced by Women
Amar Khan to Take the Lead in Mini-Series ‘Choti Choti Baatein’ that Talks about Empowering Women
[Karachi: August 31, 2019] Pakistan entertainment industry’s rising star, multitalented Amar Khan is all set to star in a mini-series by Hum TV, titled ‘Choti Choti Baatein’ are short episodic stories depicting the issues women in our society face every day and how they overcome them.
The mini-series is being directed by Angeline Malik, while Amar Khan will be playing the lead role of Zeena in the episode titled ‘Roop’ opposite Muneeb Butt. They will be joined by Mehmood Aslam, Rubina Ashraf, Lubna Aslam, Ghana Ali, and Sara Raza in supporting roles.
‘Roop’ is a story of a simplistic, studious girl named Zeena (played by Khan) who is consistently criticised at her home and workplace for her looks. It is a short love story revolving around the chemistry that fires up between her and Muneeb Butt’s character as he develops an interest in her despite her unpopular physical appearance.
“It is refreshing to play engaging and different roles which are relatable with the audience and talks about girls and their relevant problems in today’s time. Zeena’s character uplifts the thought of proving your mettle based on her intellect and not makeup & physical appearance,” stated Amar Khan.
Choti Choti Baatein will be aired this Sunday at 8 pm on Hum TV and will continue to air a weekly episode for the next 4 weeks.
[Karachi, August 22, 2019] Hoga Saaf Pakistan (HSP), a movement by Reckitt Benckiser (RB) Pakistan, arranged a Think Tank in Karachi with several prominent and influential individuals. The HSP Think Tank was an effort to discuss and raise countermeasures to tackle the current dire state of hygiene and cleanliness in the country.
Amongst those who attended were: prominent journalists including Afia Salam, Yusra Askari and Zofeen Ebrahim; Editor of Newsline & Glam, Khursheed Hyder; lawyer and human rights activist, Jibran Nasir; the Executive Director of the School of Leadership (SOL), Maalik Khaskhely; screenwriter, Asma Nabeel; Marketing & Communications Manager at The Beaconhouse Group, Rehan Wajih along with the Assistant Marketing Manager, The City School, Sakina Tahir; corporate representatives including CEO RB Pakistan, Fahad Ashraf and Director Marketing – Health, RB Pakistan, Humayun Farooq.
The Think Tank aimed at engaging this diverse group of individuals where each of them can not only contribute in their individual capacities but also how they can collectively work to improve cleanliness and hygiene across the country; kyunke milkay lagayeinge jaan, tau Hoga Saaf Pakistan!
Tech giant Google, following the tradition, Wednesday marked Pakistan’s Independence Day by dedicating a doodle on its homepage.
The doodle is green in colour and shows the historic Khyber Pass of Peshawar. In the past, Google’s doodles have drawn inspiration from the Lahore Fort and the Indus Valley Civilisation.
Pakistan’s 73rd Independence Day is being celebrated today as Kashmir Solidarity Day to express full support to innocent Kashmiris reeling from renewed Indian repression.
This is not the first time that the search engine has featured a doodle for any Pakistani event. Google has also celebrated the birthdays of legendary musician Nusrat Fateh Ali Khan, philanthropist Abdul Sattar Edhi, Shehenshah-e Ghazl Mehdi Hassan and Pakistan’s most prominent and prolific artist Syed Sadequain Ahmed Naqvi with a doodle on his birthday.
The Back to School campaign is offered by Dettol every year and they are continuing the tradition this year as well. The scholarship will cover the tuition fee for a period of 12 months, from the 1st of January 2020 till 31st of December 2020 for those who win. There have been 21 Dettol Scholars who have won this scholarship in the past two years along with the winner of the Dettol School Fund. Dettol offers several opportunities to increase access to quality education in the county. “We are extremely thankful to Dettol for providing our kid with an opportunity to have a better future through Dettol Scholarship ’’ says Basim Sajjad’s Mother who was one the scholarship winners from last year.
The campaign will continue taking entries until August 31, 2019. For taking part in the contest, the applicant is required to buy any qualifying, Pakistani made variant of Dettol soap and give a missed call on 0306-3Dettol (0306-3338865). The applicant will then receive a call and an SMS with further instructions to enter the four-digit batch code number and the details of the kid to participate.
Humayun Farooq, Director Marketing – Health, Reckitt Benckiser Pakistan, commented about the campaign “Going back to school is an exciting time for children and parents alike. To add further to their excitement, this year again we are giving parents a chance to win school-scholarships for their children. Through our initiatives, we want to ensure that children have a more productive school year by ensuring good health through sustained hygienic practices that Dettol promotes.
Dettol has always played an important part in giving back to the community through different campaigns & programs. The Dettol School Program is an excellent example which reaches out to two million school-going children across Pakistan educating them on the importance of cleanliness and hygiene.
The renowned production house, 7th Sky Entertainment, led by the accomplished duo of the Pakistan Media Industry, Abdullah Kadwani and Asad Qureshi, is yet again coming up with another exciting project, Shahrukh ki Saaliyan to entertain their audience.
Written by the legendary writer, Dr. Muhammad Younis Butt and directed by the ace director Mazhar Moin, Shahrukh ki Saaliyan stars the heartthrob of Pakistan, Ahsan Khan, and Kaisa Hai Naseeban famed, Ramsha Khan in lead roles. The genre of the drama is going to be a rom-com and the brilliant producers Abdullah Kadwani and Asad Qureshi, promise it to be a fun-filled journey for the viewers.
Currently reaping rave reviews for “Romeo Weds Heer”, “Dil Kiya Karey”, “Dolly Darling” and “Mera Rab Waris”, the multi-talented production team aims to awe its viewers once again with this signature project that is commencing from 8th June, 2019 on Geo Entertainment.
The multi-talented anchor, activist and public speaker, Sidra Iqbal is all set for her special Ramadan transmission by the name of ‘Baraan-e-Rehmat’.
The show is expected to be aired on Aaj News every day all through Ramadan, between 1 to 4 pm.
Talking about the show, Iqbal commented, “I am looking forward to hosting Baraan –e-Rehmat, Ramzan 2019 special show on Aaj News. My team and I have put in a lot of thought, love and dedication in designing this daily. It will cover socio-religious subjects and allow viewers to learn and reflect in this holy month. I believe it’s a month for inward reflection and spiritual growth, and that has exact been the central thought of this show and its thoughtful segments.
Sidra Iqbal has been a youth icon for many years now. She became the first Pakistani who was invited to take part in the International Leadership Program in 2016, by the Foreign and Commonwealth Office of UK. She has been in the media industry since 2005 and is famed as a communication and media strategist, and a life coach for the youth. The only Pakistani to have received the GR8 Women Award for Journalism, Sidra Iqbal has successfully given a new face to our morning shows. With her graceful presence, Sidra Iqbal’s appearance this Ramzan on ‘Baraan-e-Rehmat’ can be looked forward to by her viewers.
[Karachi, May 3rd, 2019] With the imminent arrival of Ramzan, GEO has released the official OST for their Ramzan transmission titled ‘Ehsaas Ramzan’.
The touching OST features the legendary Rahat Fateh Ali Khan, who has also composed the music. The intensity of Rahat’s voice along with the OST’s soulful lyrics make this a truly memorable endeavor. The poetry of the OST focuses on the essence of Ramzan and has been written by Sabir Zafar. The OST reinforces the message of the Ehsaas Ramzan transmission and encourages the essential values of patience, respect and empathy in this blessed month.
Ehsaas Ramzan is a special transmission featuring a series of programs and segments by GEO, aimed at bringing about a change in the way Ramzan is seen and practiced in our country. The transmission will be hosted by Rabia Anum and features programs and segments including ‘Bachay Mann Kay Sachay’, ‘Mera Pehla Roza’, ‘Wah Wah Subhan’, ‘Rab-e-Zidni Ilma’, ‘Riyasat-e-Medina’, ‘Aalim Online’, ‘Nanhi si Khuwaish’, ‘Jazba-e-Khidmat Allah’ and ‘Mukafat’. These segments will air at different times throughout the day and will reinforce the theme of Ehsaas and its importance in the spirit of Ramzan.
The focus on ‘Ehsaas’ is what makes GEO’s transmission concept unique, and the OST by Rahat Fateh Ali perfectly engenders the theme of generosity.
Karachi: Usman Institute of Technology (UIT) affiliated with NED University of Engineering & Technology, Karachi, held a launching ceremony for UIT’s Cisco Networking Academy (NetAcad) to be established at its Karachi campus and CISCO’s National Conference.
The guest for the event was Kashif-ul-Haq, Cisco Country GM, Marc Khayat, CISCO Technical Manager Middle East and North Africa, and other invited guests, students and NetAcad team members.
With award distribution and presenters Mohammed Jinini and Faheem Anwar who were an integral part of the daylong event. He is also a certified ethical hacker and network associate from CISCO.
The Internet and Education will be the great equalizers of the next century, creating enormous opportunities for people and countries that succeed in harnessing the power of information and knowledge. But the lack of Internet-supported education and the shortage of technology-savvy workers are global dilemmas, threatening to place nations that fall behind at a permanent disadvantage in the new economy.
The Cisco Networking Academy Program at UIT is a timely response to these challenges.
UIT stated that: ‘Having a Cisco Networking Academy at UIT will help to deliver a comprehensive, 21st-century learning experience to help students develop the foundational ICT skills needed to design, build, and manage networks, along with career skills such as problem-solving, collaboration, and critical thinking.
Students complete hands-on learning activities and network simulations to develop practical skills that will help them fill a growing need for networking professionals around the world.
Cisco Systems, through this innovative partnership, the Cisco Networking Academy program is preparing students for the demands and enormous opportunities of the information economy, while creating a qualified talent pool for building and maintaining networks.
The academy at UIT will impart training among the students with leading-edge technologies in the field of networking. Availing this opportunity, students can be trained to deal with real-life networking design issues, find complex networking solutions, and to troubleshoot problems. The successful candidate will achieve a certification titled “Cisco Certified Network Associate (CCNA)” which is highly sought after in the industry.
Cisco Networking Academy is a global education program that teaches students how to design, build, troubleshoot, and secure computer networks for increased access to career and economic opportunities in communities around the world. Networking Academy provides online courses, interactive tools, and hands-on learning activities to
help individuals prepare for ICT and networking careers in virtually every type of industry
