All Posts in "Pakistan"

YLC 2022 – Realization & Personal leadership

Karachi [Pakistan] July 23rd, 2022 – Young Leaders Conference for inquisitive individuals is underway this week from the 23rd to 28th July, 2022 at Dreamworld Resort, Karachi.

YLC is an optimism and a vision that holds the power to amplify the potential among youth towards productive prospects. Each year, these promising youngsters from all over Pakistan join the mission to empower their lives and vow to become the young leaders who will bring positivity to their communities and societies.

This year with theme “Pehchaan” the motive is to embark on a journey of finding ourselves this day is all about rebooting our limiting beliefs and recognizing the essence of being ASHRAF. We are to push ourselves to unlearn our complexities, our judgments towards our fellows, myths that are stopping us from moving ahead in our careers and take a fresh mind back to our communities, as a result, to instill a growing mindset with an approach of achieving brilliance in the communities we live with, it encourages us to be conscious of our responsibility as humans, showing humility and spreading love.

The Day 01 kicked off at 7:00 AM with the participants ready to check in, they stored their luggage at the designated areas, got their compulsory health checks done and submitted all necessary documents and enter into this world full of craziness and learnings; YLC’2022! The theme for day 1:  Realize, Personal Leadership and was moderated by Waleed Anwar as the day champ!

Later, participants were given an hour to mingle with their Youth Facilitators to initiate icebreakers and energizers. At 2:00 PM inauguration started with recitation, Live national anthem performance by team ZAHRSSS and a documentary on 2 decades of YLC. All the respected Partners who have been a huge part of this conference’s success came on the stage to receive their token of appreciation and share their messages for YLC and what they think about this conference and why such conferences should take place in Pakistan.

EBM has been a prestigious partner of YLC and SoL for the past 21 years and have contributed a lot in the growth of youth of Pakistan. Shireen Naqvi, Founder of YLC shared her fond memories about EBM and YLC and how this partnership began.

EBM’s Marketing Manager, Asad Saeed brought in a very simple yet effective message, “What you seek, seeks you”. The conversation revolved around participants understanding that their focus should be on themselves identifying what is defines them and make it their true Pehchaan. Participants were also mentored that this journey is all about efforts and not results.

Then a tea break was conducted with Mentoring session in which our partners who joined us at the conference mentored the Participants with their own experience followed by the segment speaker session on YLC in its Third Decade by Mr. Waqar Ali in which he also explained with immense clarity what YLC actually is and what does PEHCHAAN means.

Active speaker of the day Mr. Waleed Anwer will be gracing the sessions on Team Building and The Great Scavenger in which participants made their slogans

After the dinner Mr. Kamran Rizvi and Mr. Umair Jaliawala will conducted their sessions on Meri Pehchaan – Aadmi Se Insaan and Power of Conditioning respectively briefing about the infinite potential for productive imagination.

Mr. Ammar Sabzwari concluded the day with his session on Housekeeping Rules before team hurdle practice where participants will be requested to keep a self-check on their progress and learning.

The event has been sponsored by many notable organizations; Peek Freanz (EBM), FNF, J, DKT, Ibex, Habib Metro Bank, KIA Motors, KFC, Bookmyspot, Raagistan, Hubco, KAPCO, MSS, Catalyst, Amwaj, Torque, Nucleus, upstairs, carving, Alif, SoLf, Torque,while Jang Press, Geo, The News and Suno FM 89.4 will be performing their duties as official media partners and official radio partners respectively.

Sajal Subhan by — July 24, 2022 in Events
M.Subtain Zahid-Emerging blogger,Infleuncer and Content Creator.

Talent is highly prized around the world, and youthful talent is even more so. It’s incredible to be young and achieve significantly more than folks twice your age. Not everyone is meant to reach a certain level of fulfilment in their lives, but if you are ambitious and determined, you can attain your goals with hard work and devotion. Success is never easy, but it appears significantly more difficult and dangerous when you are young. When it comes to young people making a difference in society or introducing new ideas, the name of Subtain Zahid, a young man from Islamabad, Pakistan, must be mentioned. Being ambitious and beginning to work for your objectives at an early age might be a blessing in disguise,Despite this, many people only realise the worth of time after it has passed. Because they are afraid of the problems they will confront, most young people choose to daydream rather than move out of their comfort zone and work on their goals. Subtain Zahid, on the other hand, holds a different viewpoint. Once you’ve started down the road to success, he believes there’s no turning back. Falling and rising are natural parts of the process, and those who maintain their momentum are lucky. Subtain Zahid is a good example of this.

Who is Subtain Zahid?

Subtain Zahid is a 19-year-old young man. His born in 16th march,2003 in Sheikhupura Punjab.  He currently resides in Islamabad, Pakistan’s capital. He is now pursuing his bachelor’s degree in Economics at Bahria University Islamabad. His father works for the government. Since he was in fifth grade, he has wanted to become famous on social media. It was a significant risk, but it provided him the motivation he needed to work hard and try new things. He began blogging in 2019 and has over 200k Instagram followers (Subtain blogs). He also works as an influencer and content provider in addition to writing. He collaborated with a lot of Pakistani companies. He has also worked with global brands and campaigns. Finally, he got his big break when he became renowned on Instagram, Tiktok, and other social media platforms.

What does Subtain Zahid have to say about his success?

It wasn’t always sunshine and rainbows. Subtain experienced his first taste of disappointment at a young age, owing to his early achievement. He tells us of a period when he was on the verge of losing a year. He was 33 percent burned by high voltage current in 2016, spent a month in the ICU, and had to redo grade 9 because he wasn’t prepared for the tests. He understands the value of time and believes that if he didn’t waste it, he would be more senior in the class in which he is currently enrolled. However, everything happens for a reason. If he does not lose his one year, he would never see his helpful and loving friends again. He stated that he had received backing from family and friends is a blessing.

Advice to young Creators.

Subtain learned by trial and error when he first started working in social media and had no one to look up to in Pakistan. But now that he’s settled into his niche, he’s ready to offer some advise to those who are just getting started with social media.

  • If you want to do something in life, you must be determined. There will be many challenges ahead, and you must be bold enough to tackle them all. Just keep in mind that the path to your dream is not easy. So, even if there are no immediate benefits, staying on task and working hard is crucial.
  • Creating a strong team while creating content. Trusting the proper people will take you a long way, and in order to do so, you must carefully select your team. That does not include everyone you know, but only those who are qualified, hardworking, and skilled in their respective industries.
  • Time management, time management is very important. If you say, “I can’t give time to this social media for content creation,” then you are a very lazy person in my opinion, because it is impossible to be busy 24/7. If you look around the world, you will notice that people who are always on top manage their time and work hard.

Follow him on Instagram: https://www.instagram.com/subtain_blogs/

Web Desk by — May 20, 2022 in Blogs
KFC announces title sponsorship for Pakistan-Australia ODI series

KARACHI, March 25, 2022: Food retail giant KFC, continuing their strong association with cricket has announced the title sponsorship of the ODI series of historical Australia’s tour to Pakistan, “KFC ODI Series – Pak Vs. Australia”. The series consists of 3 ODI matches which will be played in Gaddafi stadium Lahore, starting on March 29th, 2022.

The brand has a rich history of endorsing the game globally. From sponsoring Australia’s Big Bash League since its inception to introducing the Mini-Cricket Programme in South Africa, and bagging the official sponsorship of the Abu Dhabi T10 League, KFC can be credited for enriching the future of the game in multiple countries.

Now, with becoming the title sponsors of the Pakistan and Australia ODI series, the brand is playing a pivotal role in reinvigorating the nation’s favorite game.

Unveiling of the sponsorship plaque was doing jointly by Zakir Khan, Director International Cricket – Pakistan Cricket Board, and Noor Alam, Chief Marketing Officer – KFC Pakistan.

Noor Alam, CMO, KFC Pakistan, said, “Finding ways to excite and delight Pakistanis is a top priority at KFC Pakistan, and what better to excite this country than bringing back international cricket after 22 long years. I hope all our Pakistani cricket fanatics celebrate the return of this great sport to our local stadiums and continue being our inspiration towards making the impossible happen.”

Earlier, KFC has had a massive impact in regional and international cricket. From sponsoring the Quetta Gladiators in the Pakistan Super League (PSL) to endorsing domestic teams such as Southern Punjab and Karachi Premiere League, KFC is responsible for bringing a crispy revival to Pakistani cricket.

The second and third ODI will be played on March 31 and April 2 respectively at the same venue.

Web Desk by — March 25, 2022 in Cricket
Salaries of Airport Security Force to be increased by 15pct: interior minister

ISLAMABAD: Minister for Interior Sheikh Rashid Ahmed has said that the government had decided to raise salaries of the Airport Security Force (ASF) personnel by 15 per cent like other civil armed forces.

Prime Minister Imran Khan had given his approval in that regard on February 18, he said in a statement. The ASF employees would get an increase in their salary from March 1, he added.

The minister said the prime minister had approved a 15 per cent increase in the salaries of the civil armed forces last week. The government had already announced a 15 per cent disparity allowance for the federal government employees from grades 1-19, he added.

Web Desk by — February 19, 2022 in News 0
Shehzad Roy pays tribute to frontline workers of Coronavirus in his new song

Shehzad Roy, a singer, and activist is known for using his musical talents to bring social and political issues to the public’s attention. This time he has produced a new tune that departs from his customary blunt satire. Maula Vey puts you on an emotional rollercoaster, exploring a love story set in Covid-19. With themes of love, sorrow, and helplessness – but this isn’t just another love song.

Roy’s song which features actor Syra Yousuf is a memorial to healthcare workers that died while protecting others during the pandemic. It tells one of the numerous untold stories of frontline workers who succumbed to the illness while trying to help others.

The song video, which is set in a hospital, has Shahzad and Syra as healthcare personnel isolated in separate rooms. The song takes you on an emotional trip. As they seek solace in one another while separating themselves from the outside world and battling their illness.

Many frontline workers had no choice but to distance themselves from their families and loved ones when the pandemic was at its apex. Some of them lost their lives alone battling the illness and never made it back.

Maula Vey is a lovely attempt to depict the doubt and longing that people feel when they are alone. Especially those whose heroic efforts are often unseen. There could be no better choice than Shahzad to convey this terrible tale of heroism. Maula Vey is a unique production in the love genre, directed by Ahsan Rahim and composed by Shany Haider.

Watch the Complete song here: 

Web Desk by — January 8, 2022 in Health 0
Pakistan to host OIC FMs session on Afghanistan on Dec 19: FM Qureshi

Pakistan on Saturday announced to host 17th extraordinary session of the OIC Council of Foreign Ministers on Afghanistan situation will be held in Islamabad on 19th of this month, with core objectives of highlighting the need for urgent assistance and mobilisation of resources to avert a humanitarian crisis and economic collapse in Afghanistan.

“If we don’t pay timely attention, half of Afghanistan’s population or 22.8 million people can face food shortage, and 3.2 million children may face malnutrition. This is the magnitude which we and the world should understand,” Foreign Minister Shah Mahmood Qureshi said during a news conference.

He said that considering the gravity of the situation, Pakistan made an effort and moved ahead to host the international event realising that, if not addressed timely, the situation would have dire consequences for Afghanistan, its neighbours as well as the whole region.

The country could face an economic collapse if the frozen assets were not released to cope with the burgeoning needs, added the FM.

Announcing the date of the OIC FMs session on Afghanistan, Qureshi said that such an extraordinary session of OIC FMs on the Afghanistan situation would be held after 41 years with the first held in 1980.

He said that besides the OIC FMs countries, Pakistan also invited the special representatives of P-5 countries including the US, China, Russia, France and the UK.

The High Representative of the European Union on Foreign Affairs was also invited and the invitation would also be extended to the World Bank and relevant UN agencies which could assist in the whole process, added the FM.

While, with a mere objective of evolving an international consensus, Pakistan would also invite important countries like Germany, Japan, Canada and Australia.

Qureshi said that Pakistan desired to invite a high-level delegation of Afghanistan to interact with the visiting dignitaries and apprise them of the latest on-ground situation.

Sajal Subhan by — December 4, 2021 in News 0
Infinix to launch first ever AMOLED display smartphone under 30k!

Infinix to launch first ever AMOLED display smartphone under 30k!

Lahore – 13th November 2021, Thursday – Digital telecommunication has proved to provide a sustainable growth over the years. Which is why innovative and resourceful enterprises are coming up with a number of solution-oriented devices in order to fulfil the need of the customer. The increased urge to achieve it all through one device rather it be using social media, gaming or multi-tasking on smartphones are prominent factors which have resulted in an increased demand for smartphones with better display. Focusing on this need, Infinix has yet again come up with a latest addition in the form of NOTE 11, an AMOLED Stunner!

The need to have better display in hand has resulted in continuous search of accurate display options while using the most convenient in-hand display. With a lot of display options available in the market, it is still difficult to identify the accurate, reliable and attainable ones in a given price point. Either the options available are not reliable or comes with an unjustified price tag. But with NOTE 11, Infinix has made sure to deliver the first true AMOLED display in Pakistan under Rs 30,000 and we can expect other better features as well while bracing the previous NOTE 10 series from Infinix.

A true vivid AMOLED display comes with better contrast ratios, newer colour gamut, wider viewing angles and higher resolution. Whereas Infinix NOTE 11 perfectly combines it all in a flat edge ultra-sleek design for a comfortable and better media consumption overall. The design of NOTE 11 has been kept simple with a water drop display in order to offer more room for viewing content without any distractions and also comes with a thickness of only 7.9mm.

The phone is set to be launched soon in Pakistan with an expected price of Rs. 30,000. Such price tag is to be seen first time in Pakistan for an AMOLED Full HD+ display which makes us curious about the response of customers in terms of sales.

Web Desk by — November 14, 2021 in News 0
Infinix, Diamond Co-Sponsor of Daraz 11.11 is set to offer huge discounts!

Lahore – 11th November 2021, Thursday – Infinix, the leading smartphone brand of Pakistan has successfully joined hands with Daraz as the first official Diamond Co-Sponsors for Daraz 11.11 annual mega sale. Customers will be getting up to 30% discount on the newly launched smartphone line-up of HOT, Zero and the NOTE series along with laptops and accessories by Infinix. The limited stock of all Infinix products will be live on Daraz sale starting from 11th Nov till 17th Nov, so it’s better to fill those carts earlier. 

Infinix recently signed an MOU with Daraz as the first Official Diamond Co-sponsor for the upcoming Daraz 11.11 sale. MOU signing ceremony took place where Nancy Wang (Regional Head E-Commerce Infinix) and Abrar Malik (Head of E-Commerce Infinix Pakistan) signed the MOU with Ibraheem Khan (Head of Brands & Electronics, Daraz). Through this partnership, both parties aim to bring forward exclusive deals for tech lovers and continue to add value to the lives of customers for years to come.

Infinix has brought out amazing products over the year 2021. The highly stunned devices of the year 2021 by Infinix i.e. NOTE, ZERO, and HOT series, with laptops INBook X1 (i3 & i5) will be available on sale on Daraz. Infinix and Daraz have made sure to provide discounted deals like never before so it’s better to hurry up and shop for your favorite Infinix products through Daraz 11.11 sale.

The brand launched 3 amazing smartphone series this year including the NOTE 10 series, HOT 11 series, and Zero X series that quickly became fan favorites especially for their key features like 108 MP camera with Super Moon Mode and 60x zoom on Zero X series.

So, click on the link to start shopping: www.daraz.pk/shop/infinix

Web Desk by — November 12, 2021 in Business 0
Statement: Accusations of ethnic discrimination directed at the travel management of the Pakistan International Screen Awards (PISA) by musical group the Baluch Twins.

The management at PISA would foremost like to apologize to the Baluch Twins for the inconvenience they experienced by not being able to attend the PISA’21 show in Dubai on November 5, 2021. The Baluch Twins were one of five esteemed nominees in the Song of the Year category.

In light of the accusations made, PISA would like to elaborate that the circumstances were a result of the cancellation of the flight the Baluch Twins were originally booked on. Twenty-nine PISA guests were on two Lahore to Dubai flights that were cancelled. Despite all efforts, several of those people could not be adjusted on alternate flights and unfortunately, the Baluch Twins were two of them. Covid advisories, the T20 Series and the Expo traffic all contributed to the unfortunate situation.

PISA would like to strongly clarify that the situation was purely logistic and had absolutely nothing to do with racial discrimination, as was accused. The management at PISA respects all of its nominees, including the Baluch Twins, and will continue to acknowledge, celebrate and encourage their undeniable talent.

Web Desk by — November 7, 2021 in Artist 0
Find out what happened; who won and performed at the 2nd annual Pakistan International Screen Awards

PISA 2021 DAZZLES WITH SPELLBINDING PERFORMANCES & A SLEW OF WELL-DESERVED AWARDS HONOURING PAKISTANI TALENT!

Dubai: November 7, 2021:- The much-anticipated 2nd annual Pakistan International Screen Awards (PISA ’21)  took place on November 5, 2021 at the majestic Madinat Jumeirah, Dubai organized by Mesmerise Events under the aegis of Founder and CEO Faisal Khan. The Show Director of PISA 2021 was Frieha Altaf, Founder and CEO of Catwalk Event Management, PR & Productions who managed the show direction, Red Carpet and PR for the event.

During a celebrity and glamour-filled evening, the organizers of PISA acknowledged the stellar talent of Pakistan’s most celebrated artists from the Film, TV, Music, Fashion and Digital Content industries and bestowed 29 well-deserved awards on an international platform which was enhanced with a bevy of spellbinding and mesmerising performances by some of Pakistan’s most celebrated superstars.

The evening commenced with a warm welcome by co-hosts Vasay Chaudhry and Yasir Hussain and followed by a proudly patriotic and passionate recitation of Pakistan’s National Anthem by supernova singer Asim Azhar.

Yasir and Vasay thanked the audience for attending PISA ’21 and without further ado introduced the stunning opening performances by superstars Mehwish Hayat and Sheheryar Munawar.

Mehwish performed solo to the energetic song ‘Chirrya’ by Neha Chaudhry and Shiraz Uppal from the 2019 Wajahat Rauf film ‘Chhalawa’ in which Mehwish starred. This was followed by an equally invigorating solo performances by Sheheryar to ‘Haye Dil Bechara’ from the 2019 Asim Raza multi-starrer ‘Parey Hut Love’ starring Sheheryar and Maya Ali: and “Shakar Wandaan Re’ from the 2015 Asim Raza film ‘Ho Mann Jahan’ starring Sheheyar, Mahira Khan and Adeel Hussain.

The ante and temperature were raised with the scintillating chemistry of Mehwish and Sheheryar performing together to ‘Munday Lahore De’ sung by Mohsin Abbas Haider and Saima Jahan from the 2018 Nabeel Qureshi film ‘Load Wedding’ starring Mehwish and Fahad Mustafa.

The first Jury award of the evening was for ‘Singer of the Year’ which
was won by versatile powerhouse Aima Baig for ‘Te Quiero Mucho’ and was presented by star couple, singer Umair Jaswal and TV actress Sana Javed who also conferred. The ‘Song of the Year’ shield (by TRESemmé presents Kashmir PISA 2021 and powered by Pond’s) to Bari 2 by Bilal Saeed and Momina Mustehsan.

An exciting and anticipated award was the Critics’ ‘Breakthrough Artist of 2020 which was won by Hasan Raheem and presented by Sajeer Abbas.

The well-deserved ‘PISA Rock Star’ honorary accolade was bestowed to Pakistan’s ultimate Rock legend Ali Azmat by Ahmed Ali Butt for whom Ali had expressed his love and admiration along with a faux fun sparring match earlier on the Red Carpet!

Equally prestigious was the honorary’ PISA Youth Icon’ of the Year Award’ which was conferred to Rock supernova Umair Jaswal by music legend Sajjad Ali against the backdrop of Umair’s title song from his travel documentary ‘Raahi.’

‘Television’s Best Title Track/Original Soundtrack award was presented to Asim Azhar for the OST to the TV drama “Ishqiya’.by Hassaam Awais, Brand Marketing Manager, Kashmir Cooking Oil (United Industries Limited).

Energetic and humorous co-hosts Vasay and Yasir introduced Act Two which kicked-off with the spellbinding Junaid Jamshed patriotic anthem ‘Dil Dil Pakistan’ proudly and beautifully sung among oversize Pakistani flags by an uber-talented choir of young musical prodigies and future superstars including Mustafa Khan; Hadiya Hashmi; Urooj Fatima and Aashir Wajahat.

The next set of awards were the ‘Social Media Awards’ hosted by content creator and Social Media whiz and commentator Waqar Zaka. Celebrity couple, actor/director Yasir Nawaz and actress/ morning host Nida Yasir presented the ‘Most Entertaining Instagram Celebrity award to Romaisa Khan who has 1.7 M followers on the social media platform’; and the ‘Best Use of Humour in Social Media’ award to CBA Arslan Naseer (Comics by Arslan which has 1.15 M subscribers on YouTube respectively.

The highly competitive ‘YouTuber of the Year’ trophy was presented to the very popular Ducky Bhai who has 2.84 M subscribers on YouTube by supermodel Fahmeen Ansari; while actor Omair Rana presented ‘Vlogger of the Year’ to Shahveer Jafry who has 3.04 M subscribers on YouTube. To round off the Social Media awards actors Hiba Bukhari and Affan Waheed gave out the ‘Tik Toker of the Year’ accolade to Jannat Mirza who has more than 16.8 M followers and over 445 M Likes on the video sharing App Tilk Tok.

Co-hosts Vasay Chaudhry and Mehwish could not control their excitement as they introduced a rollicking medley performance by Rock star Ali Azmat of his popular hits. Ali’s riveting and emotive vocals inevitably brought the house down.

The glamour and glitz continued with the revelation of the Fashion Awards. The first two Fashion awards, ‘Bridal Couture Designer of the Year’ were handed out by Mrs. Faisal Khan of Mesmerise Events and Azerbaijani model Uksana, firstly to “The King of Technicolour”, couturier Nomi Ansari; and then the ‘Prêt-à-Porter Designer/Brand of the Year’ award to internationally-recognized powerhouse Khaadi.


The fiercely competitive and coveted ‘Model of the Year Critics” award was won by female supermodel Fahmeen Ansari. The honorary Most Promising Model of the Year’ award was conferred to Faiza Ashfaq.

An international celebrity buzz was created during the awarding of the honorary ‘PISA Global Influencer Award’ presented by esteemed veteran Pakistani actor and superstar Javed Sheikh to two actors from the globally popular Turkish historical drama series Dirilis: Ertugrul: Emre Üçtepe and Celal Al.

The Turkish stars received their honorary awards due to the unprecedented popularity of the 2014-2019 series’and its worldwide influence, which still endures and reverberates even after it concluded in 2019.

Co-hosts Mehwish and Yasir introduced the fourth act of the evening; a mesmerizingly hypnotic ballet meets Khathak dance performance gracefully rendered by actress Faryal Makhdoom followed by an elegant solo dance recital to a Madame Noorjehan song by Amar Khan and  finally a rhythmic pas de deux by the pair and a bevy of back-up dancers, after which Mehwish announced the Drama Award categories.

Pakistani TV and Film superstar and host Faysal Quraishi and versatile and talented TV actress Hiba Bukhari who recently acted together in ‘Fitoor’ handed out the ‘Best Writer’ award to Zanjabeel Asim Shah for ‘Pyar ke Sadqay’ and the Best Director accolade to Piyar ke Sadqay’s helmsman Farooq Rind. For a triple whammy ‘Piyar ke Sadqay’ was also unanimously chosen as the ‘Best TV Serial’.

Co-hosts Mehwish and Yasir enthusiastically announced the next scintillating and rousing medley performance by rock star Umair Jaswal which had the audience singing along jovially and at a cute juncture, his wife, actress Sana Javed dancing with Umair briefly.

Vacillating co-hosts Yasir and Wasay then announced the next set of TV awards.

Popular TV stars Sonya Hussyn and Feroze Khan presented both the Best Supporting Actress award to Hina Altaf for ‘Bandhay Aik Dor Say’ and the ‘Best Supporting Actor’ award to  Ahmed Ali Butt for ‘Jhooti’ respectively to encouraging audience applause.
The TRESemmé presents PISA 2021 and powered by Pond’s ‘Best TV Actress Critics’ Award  was presented to a surprised but grateful Sonya Hussyn for her role in ‘Saraab’. This was Sonya’s 17th nomination and first ever win for an acting role for which she rendered a highly emotional acceptance speech.  Similarly, the ‘Best Actor Critics’ Award’ was awarded to Mohib Mirza for his powerful role in ‘Dushman-e-Jaan.’

Following these momentous awards co-hosts Yasir and Wasay announced one of the most anticipated performances of the evening: a medley by veteran music legend Sajjad Ali including classic hits including ‘Cinderella’; ‘Ravi’ and ‘Har Zulm Tera Yaad Hai’ which left the audience nostalgic and energised, especially the celebrity crowd with whom Sajjad Ali interacted off-stage.

Two honorary awards were presented by Atiqa Odho, Chairperson of Actors Collective Trust (ACT) and UAE-based celebrity gamer Bo Abdullah. Legendary superstar Humayun Saeed received the revered ‘Star of the Decade’ award while glamorous superstar Mehwish Hayat accepted the prestigious award for ‘Outstanding Contribution to Cinema’.

The highly coveted ‘Best Actor Popular’ award was bestowed to Feroze Khan for ‘Ishqiya’, who offered an appreciative acceptance speech.
The last award of the evening for ‘Best TV Actress Popular was handed out by Mian Shahzad Khalid and Amar Khan to Sara Khan for her performance in ‘Sabaat.”

The auditorium exploded with energy with celebrity audience members getting on their feet when veteran great Sajjad Ali end- noted the evening with the nostalgic finale number ‘Mahiwal’ which was first released in 1995.


After a long, glittering and entertaining evening the co-hosts Vasay Chaudhry and Yasir Hussain thanked the celebrity-filled audience and the myriad sponsors including the three main Event Sponsors: Kashmir Cooking Oils and Banaspat under the aegis of  United Industries Limited (UIL); TRESemmé and  Pond’s as well as Chief Media and TV Partner, Express Entertainment under the aegis of Express Media Group; Print Partner ‘Khaleej Times’; Radio Partner ‘FM 1016’;  Official Beauty Partner Radhika Sharma Makeovers ; Official Hospitality Partner Sheraton Mall of the Emirates Hotel Dubai and supporting sponsors Exotic Cars, 27th Investments; SpotServe; Realco Capital and Bector Entertainment.

AWARD WINNERS
HONORARY AWARDS

Star of the Decade Award
RECIPIENT: Humayun Saeed

Outstanding Contribution to Cinema Award
RECIPIENT: Mehwish Hayat

PISA Rock Star Award
RECIPIENT: Ali Azmat


PISA Youth Icon’ of the Year Award
RECIPIENT: Umair Jaswal


PISA Global Influencer Award
RECIPIENTS: Emre Üçtepe and Celal Al (Stars of Turkish series Dirilis: Ertugrul)


Most Promising Model of the Year
RECIPIENT: Faiza Ashfaq


MUSIC

‘Singer of the Year’ Jury Award
WINNER: Aima Baig ( ‘Te Quiero Mucho’)

‘Song of the Year’ Award
WINNER: ‘Bari 2 ‘ by Bilal Saeed and Momina Mustehsan

Critics’ ‘Breakthrough Artist of  2020 Award
WINNER: Hasan Raheem

Television’s Best Title Track/Original Soundtrack Award
WINNER: Asim Azhar for “Ishqiya’

SOCIAL MEDIA

Most Entertaining Instagram Celebrity Award
WINNER: Romaisa Khan

Best Use of Humour in Social Media Award
WINNER:  CBA Arslan Naseer  (Comics by Arslan)

YouTuber of the Year’
WINNER: Ducky Bhai

Vlogger of the Year Award
WINNER: Shahveer Jafry

Tik Toker of the Year Award
WINNER: Jannat Mirza


FASHION
Bridal Couture Designer of the Year Award
WINNER: Nomi Ansari

Prêt-à-Porter Designer/Brand of the Year Award
WINNER: Khaadi
Model of the Year Critics” Award (Male/Female)
WINNER: Fahmeen Ansari

TELEVISION
Best Writer Award
WINNER: Zanjabeel Asim Shah (‘Pyar ke Sadqay’ )

Best Director Award
WINNER: Farooq Rind (Piyar ke Sadqay’)

Best TV Serial Award
WINNER: Piyar ke Sadqay’

Best TV Actress Critics’ Award
WINNER: Sonya Hussyn (‘Saraab’)
Best TV Actor Critics’ Award
WINNER: Mohib Mirza (Dushman-e-Jaan.)

Best Actor Popular’ Award
WINNER: Feroze Khan (‘IIshqiya’)
Best Actress Popular Award
WINNER: Sara Khan (”Sabaat’)

Best Supporting Actress Award
WINNER: Hina Altaf (Bandhay Aik Dor Sa)
Best Supporting Actor Award
WINNER: Ahmed Ali Butt (‘Jhooti’)

Web Desk by — November 7, 2021 in Digital 0