The Pakistan Cricket Board (PCB) has announced a fresh round of bidding for the media rights of the Pakistan Super League (PSL) 2026, following unsatisfactory offers in the initial phase. The decision comes as the board seeks to ensure maximum revenue from one of the country’s most valuable sporting properties.
The first round of bids concluded last week, but none of the submissions met the reserve price set by the PCB. Officials emphasized that the league’s growing popularity and strong viewership across digital and television platforms warrant a higher valuation. With the PSL attracting global attention, the board is determined to secure a deal that reflects the league’s expanding commercial potential.
PCB management has invited broadcasters and digital streaming platforms to submit revised proposals, aiming for a competitive process that encourages fair market pricing. The renewed bidding process also signals the board’s intent to enhance the league’s exposure both locally and internationally.
Industry analysts suggest that the PSL’s media rights remain a lucrative opportunity given its increasing fan base and sponsorship interest. With the 2026 season expected to feature top local and international players, broadcasters are likely to place aggressive bids in the upcoming round.
Officials from the PCB indicated that the final agreement will be awarded to the bidder offering the best combination of financial terms, coverage, and digital engagement. The board also stressed that transparency and compliance with regulatory requirements will guide the process.
Securing strong media partnerships is considered crucial for the PSL’s sustained growth, helping fund league operations, support franchise development, and increase incentives for players. The PCB’s proactive approach to revisiting media rights negotiations highlights its commitment to maintaining the league’s financial health and global appeal.
