The National Cyber Crime Investigation Agency (NCCIA) has issued a public advisory warning online shoppers in Pakistan about potential fraud, fake online stores and misleading discounts ahead of the 11.11 sale scheduled for November 11, 2026.
The agency has urged consumers to remain cautious while shopping online, highlighting the risks associated with fraudulent sellers who may use attractive promotional offers to deceive customers. According to the advisory, scammers could exploit the shopping event to steal money and obtain sensitive personal information from unsuspecting buyers.
The 11.11 sale is a major online shopping event during which retailers and e-commerce platforms offer promotional discounts across different product categories. However, the increase in online shopping activity can also create opportunities for cybercriminals to target consumers through fake websites, misleading advertisements and fraudulent social media pages.
The NCCIA has specifically cautioned shoppers against placing orders without first checking the credibility of online stores. Fraudulent sellers may create websites or social media accounts that appear professional and use heavily discounted prices to attract customers.
In some cases, buyers may transfer money for products that are never delivered. Other fraudulent platforms may attempt to collect personal details, payment information and other sensitive data that could potentially be misused.
The agency’s warning highlights the importance of verifying sellers before making online purchases. Consumers should carefully examine website addresses, business information, customer feedback and the authenticity of promotional campaigns before completing transactions.
Shoppers should also be cautious of unusually large discounts, particularly when offers appear significantly cheaper than prices available through established retailers. Fake sellers may use limited-time deals and urgent promotional messages to pressure customers into making quick purchasing decisions.
Another important precaution is to avoid sharing sensitive information through suspicious links or unverified websites. Consumers should never provide banking passwords, one-time passwords (OTPs), card security codes or other confidential information in response to unexpected messages or promotional offers.
Online buyers are also advised to use secure payment methods and keep records of their transactions. Checking order confirmations, payment receipts and seller contact information can help consumers maintain evidence if a dispute or fraudulent transaction occurs.
Social media advertisements require particular attention because scammers can create pages that imitate established brands and retailers. Customers should verify official accounts and access shopping websites through trusted sources rather than relying on unfamiliar promotional links.
The NCCIA’s advisory comes as consumers prepare to take advantage of discounts and special offers during the November 11 shopping event. While online shopping provides convenience and access to a wide range of products, digital security remains an important consideration.
By checking sellers, avoiding suspicious links and protecting personal and financial information, shoppers can reduce their exposure to online fraud. The agency has encouraged the public to exercise caution and verify online stores before placing orders during the 11.11 sale.
With increased digital shopping activity expected around the promotional event, consumers are being reminded that an attractive discount should never come at the cost of financial security or personal information.