All Posts in "Lifestyle"

Karachi Sugar Prices Reach Crisis Levels as Rate Climbs to Rs190 per Kg

Residents across Karachi are grappling with yet another blow to their monthly expenses as sugar prices have soared to Rs190 per kilogram, marking one of the steepest hikes in recent memory.

This sudden spike has occurred just days after sugar was selling at Rs175 per kg, with the increase of Rs10 to Rs15 per kg catching both consumers and small retailers off guard. Local vendors across several neighborhoods are reportedly charging even higher rates, prompting widespread frustration and suspicion of market manipulation.

Retailers claim that the surge is a result of increased procurement prices at the wholesale level. However, consumers and watchdog groups point fingers at hoarders and profiteers—often referred to as the “sugar mafia”—accused of manufacturing an artificial shortage.

“I planned to buy five kilograms, but I left with only half. Prices like this are just not sustainable,” said a customer at a bustling North Nazimabad market.

The hike has been especially damaging for lower-income households that rely on daily-use commodities like sugar. Prices for over 100 essential items have also reportedly risen, intensifying public pressure on the government for immediate intervention.

To address the crisis, the federal government has approved the import of 500,000 tons of sugar in an effort to balance demand and supply. However, critics argue the move is insufficient and lacks the teeth needed to address long-standing structural issues in the sugar trade.

Prime Minister Shehbaz Sharif has authorized a nationwide crackdown targeting hoarders and speculative traders. Authorities are expected to conduct inspections and implement price-control measures in affected urban centers, including Karachi.

Despite these promises, many citizens remain skeptical about the long-term impact unless systemic regulatory reforms are implemented. The unchecked volatility of sugar prices now symbolizes deeper failures in economic governance and price regulation in Pakistan’s markets.

Sajal Subhan by — June 26, 2025 in Foods
Tahir Abbas — A Voice. A Vision. A Vibe.

Tahir Abbas is not just a singer — he is a voice that remembers the soul. Recognized among Pakistan’s Top 5 Independent Artists, his sound is both timeless and now.


His music blends Sufi Rock, Soulful Pop, Funk, and Folk into an experience that transcends genre.
With over 500 million views and 2.5 million monthly listeners, his digital presence is powerful — yet poetic.


Trained in philosophy, Tahir brings depth to every lyric, and silence between notes that speaks.

He holds a Golden Visa from UAE, a rare honor for a Pakistani independent artist. His branded concert series, Andaaz-e-Tahir, is not a show — it’s a ritual of emotion.


He has performed over 200 concerts across Pakistan, the US, UAE, and Saudi Arabia.

Through his creative agency Trapezium, he uplifts young artists, women, and children with mentorship and funding. He has contributed to education, anti-extremism, and cultural awareness initiatives with government collaboration.


Tahir is both an artist and a builder — shaping spaces where art is economic power and emotional refuge.
His lyrics are often described as “a mirror to the heart” — raw, poetic, and universally human.


His performances blur the line between concert and connection — turning audiences into believers.
His voice carries pain, philosophy, and beauty — all in one breath.


Tahir Abbas is not here to entertain — he is here to awaken, uplift, and transform through music.

Tahir Abbas’s Social Media Presence: Website, YouTube, Instagram, Facebook, Spotify

Sajal Subhan by — June 26, 2025 in Artist
Double-Decker Buses Set to Launch in Karachi

The Sindh government has announced that Karachi will see the launch of double-decker buses next month, a significant addition to the city’s rapidly growing public transport system.

Enhancing Public Transport Options

Speaking to reporters on Monday, Sindh Transport Minister Sharjeel Inam Memon confirmed the project’s timeline and emphasized the government’s dedication to improving transportation for Karachi’s residents.

“We’ve already introduced several key initiatives, such as the Pink Bus project, which has been widely appreciated,” he shared. “Additionally, we’re working on the launch of the Pink Taxi service for women commuters.”

Details on the Fleet Expansion

The new double-decker buses are part of the larger Peoples Bus Service (PBS) upgrade. As per transport department sources, five double-decker and 34 electric buses will arrive in June, marking a significant milestone for PBS. Furthermore, the department plans to roll out another 100 buses later in the month, ensuring comprehensive citywide coverage.

Officials are hopeful that the arrival of double-decker buses will transform daily commuting for many Karachiites. These buses are expected to offer spacious seating and improved convenience, catering to the city’s growing population and easing traffic congestion.

A Step Forward for Women’s Mobility

The Pink Taxi service, also in the pipeline, underscores the Sindh government’s commitment to safe and reliable transportation for women. Minister Memon highlighted the importance of inclusive policies that prioritize the safety and comfort of female passengers.

The upcoming launch of double-decker buses is part of a broader initiative to modernize Karachi’s transport system. With these new services, the provincial government aims to address long-standing challenges faced by commuters, including overcrowding and unreliable schedules.

In light of these updates, Karachi’s residents are eagerly awaiting the new buses, which promise to offer a more comfortable and efficient way to navigate the bustling city.

Sajal Subhan by — June 3, 2025 in Lifestyle
Temu Unites the Subcontinent… in Mutual Disgust

As tensions simmered down and a ceasefire was announced between the two nuclear-armed neighbours, netizens on both sides of the border shifted gears – from geopolitical analysis to mutual roasting. But amidst the usual nationalist barbs and meme warfare, one unexpected reference rose to meme glory: Temu. The international shopping app, already infamous for its misleading marketing and unpredictable product quality, somehow became the digital punching bag of choice for cross-border digs.

Here are some of the viral gems making the rounds:

  1. It all began when news of the conflict possibly escalating started circulating, but one user had more pressing concerns: her Temu parcel was still MIA, echoing the frustration of thousands across the country still tracking parcels that seem to be crossing the globe on foot.

A few days later, another user still deprived of their Temu parcel jumped into the conversation, jokingly blaming the Indian army for intercepting it at the Karachi port because clearly, only an international conflict could explain Temu’s shipping delays.

  • Days later, as Pakistanis woke up to claims of five Indian jets shot down, including three Rafales, Twitter had one burning question: were they sourced from Temu too?
  • When Indian Prime Minister Narendra Modi delivered his post-escalation speech, it didn’t take long for Pakistani netizens to coin a cheeky label ‘speech ordered from Temu.’ The disconnect between his stance and the official reports was hard to miss, drawing inevitable comparisons to Temu’s greatest trick: what you see on the app versus what actually shows up.
  • No discussion of the conflict’s online chatter is complete without mentioning Pakistan Air Force’s DGPR, Air Vice Marshal Aurangzeb Ahmed, whose unexpected charm had Gen Z collectively fawning over him. Timelines flooded with words like ‘pookie’ and pink bow emojis on his photos, leaving older users deeply confused and mildly concerned. Meanwhile, when India’s Air Force spokespersons took the mic, Pakistanis couldn’t resist dubbing them ‘Aurangzeb from Temu’—a budget knockoff that just didn’t quite land.
https://twitter.com/naanchannay/status/1922274415414272033
https://twitter.com/iFirewhiskey/status/1921601231736250611
  • Hilariously, Indians soon caught on and began using Temu as a comeback in debates with Pakistanis (which mostly fell flat), despite the app having zero presence in India. For Pakistanis, the jokes were rooted in real shopping trauma. For Indians, it was pure cultural adoption: no orders placed, no parcels received, just vibes and vicious one-liners.
https://twitter.com/Veer_167/status/1920430779475116050

While much of the online commentary was steeped in memes, sarcasm, and unfiltered Gen Z energy, it’s important to remember the real-world weight behind the headlines. It’s a relief that the conflict de-escalated before any serious loss occurred, because no matter which side of the border you’re on, war brings nothing but devastation.

In the end, the real question isn’t who won the war of narratives – it’s whether anyone ever received their Temu parcel. (Spoiler: they didn’t.)

Web Desk by — May 20, 2025 in Beauty
Ahmed Ali Akbar Officially Confirms Marriage with Maham Batool

Star Actor Ties the Knot in an Intimate Ceremony

Pakistani film and television star Ahmed Ali Akbar has officially confirmed his marriage to model and social media influencer Maham Batool.

With Pakistan’s wedding season in full swing, the actor is now among the many celebrities who have tied the knot in early 2025.

Ahmed Ali Akbar Shares First Wedding Photos

On Thursday night, Ahmed Ali Akbar took to Instagram to share his first official wedding post, confirming his marriage with Maham Batool.

Along with the pictures, he expressed gratitude and love for his wife, writing:

“My Heart My life, My peace My home.”

However, he also made a special request to the media and social media users, urging them not to share images or videos from their wedding without consent.

“Any photographs or videos from our wedding shared online violate our privacy. We do not consent to the publication or posting of any images or footage from our events,” he added.

Wedding Speculations and Pre-Wedding Festivities

Rumors about the couple’s wedding first surfaced earlier this month when Maham Batool was seen accompanying Ahmed Ali Akbar at the baby shower of actress Mariyam Nafees.

Shortly after, videos and photos from their Qawwali night celebration surfaced online, fueling speculation about their relationship.

Now that the couple has made their wedding official, thousands of fans and fellow celebrities have extended their heartfelt congratulations, showering them with blessings and well wishes.

Afshan Ibrahim by — February 21, 2025 in Glamour
Oman Launches Initiatives to Cut Down Hospital Waiting Times at Khoula and Al Nahda

Oman’s Ministry of Health has rolled out several new initiatives aimed at slashing waiting times for essential medical services at Khoula Hospital and Al Nahda Hospital. These efforts are part of a broader strategy to improve the efficiency and effectiveness of healthcare delivery in the country.

Reducing MRI Scan Delays

A major focus of these initiatives is reducing MRI scan waiting times. Khoula Hospital, with support from the Directorate General and under the patronage of Health Minister Dr. Hilal Ali Al Sabti, is leading this effort. The hospital plans to perform 12,000 MRI scans over the next year, with daily targets of 45 to 50 scans on weekdays and 20 on weekends. This initiative is expected to reduce MRI waiting times from the previous 16-month wait to under four weeks.

Expanding Endoscopy Services

The Ministry is also enhancing endoscopy services at both Khoula and Al Nahda hospitals. The number of endoscopy rooms has been increased from one to three, a change that is expected to reduce waiting times for these procedures from one year to just two months. The goal is to further reduce routine appointment waits to four weeks.

Read More: Oman’s Muscat Municipality Embraces a Digital Future

Boosting Surgical Capacity

To further reduce waiting times, the Ministry has launched several surgical initiatives. One such initiative aims to perform 1,000 tonsil and adenoid removal surgeries within a year, at a rate of 83 surgeries per month. This is supported by the activation of additional operating rooms in Khoula Hospital’s Day Care Building.

The Ministry is also planning 1,000 knee replacement surgeries over the next year, with 27 surgeries scheduled weekly, including on weekends. This initiative is designed to reduce knee replacement waiting times from 700 days to just 120 days.

Focus on Cataract Surgery

Cataract surgery is another priority for the Ministry. The plan includes performing 1,500 cataract surgeries over the next year, with 1,000 surgeries at Al-Nahda Hospital and 500 at Khoula Hospital. This initiative aims to reduce the cataract surgery waiting list by 50%, with an average of eight surgeries scheduled daily.

Evening Clinics and Specialized Care

To further address the issue of long waiting times, an evening clinic has been introduced at Al-Nahda Hospital’s Dentistry and Oral, Maxillofacial Surgery Department. This clinic is expected to treat over 900 patients in the next three months, reducing emergency case wait times to two weeks and routine appointments to less than six weeks.

Additionally, the Ministry has launched a program to expedite dental treatments for special needs patients under general anesthesia. This program aims to complete these treatments within four months, supported by increased operating room availability during weekdays.

Improving Financial Efficiency

In addition to patient care initiatives, the Ministry has introduced a revenue cycle management program at Khoula Hospital. This program is designed to improve the operational efficiency of the hospital’s billing system, which is critical for maintaining its role as a key center for emergencies and disaster response.

Web Desk by — September 3, 2024 in Health
Vanessa Hudgens Sparks Marriage Rumors with Cole Tucker

The “High School Musical” Alum Was Spotted Wearing a White Dress on a Beach

Vanessa Hudgens has sparked marriage rumors after she was seen wearing a white dress on the beach, nearly ten months after announcing her engagement to baseball player Cole Tucker.

The photo was surfaced on social media app X (formerly Twitter) showing Hudgens in a white dress as she posed on the beach. While neither Hudgens nor Tucker has confirmed the news, Hudgens’ former co-star, Monique Coleman, fueled the rumors by sharing a video of a tropical setting in Tulum, Mexico, where Hudgens’ photo was taken. Coleman captioned the video, “Last morning in paradise.”

The rumors come after a source revealed that Hudgens and Tucker do not want to have a “shotgun wedding,” but they do think they need to get married soon.

“They want to get married quickly because they’re ready to start a family,” the source told Life & Style. “They joke that they don’t want to have a shotgun wedding, but if they don’t hurry, that’s exactly what it will be.”

Hudgens confirmed her engagement to Tucker earlier this year with photos of her gorgeous diamond ring. “We couldn’t be happier,” she wrote on Instagram beside pics from their engagement.

Afshan Ibrahim by — December 4, 2023 in Entertainment
Sofitel Hiring for Many Positions Across UAE with Salaries Up to 10,000 Dirhams

Sofitel, a luxury hotel brand, is hiring for a variety of positions across the UAE, with salaries up to 10,000 dirhams. The company is looking for candidates with a variety of skills and experience, and is offering a competitive salary and benefits package.

To be eligible for a Sofitel position, you must meet the following criteria:

  • Education: Depending on the role, you may need a high school diploma, vocational training, or relevant academic qualifications. Some positions may require a bachelor’s degree in hospitality management or a related field.
  • Experience: The experience requirements vary depending on the position. Fresh graduates are encouraged to apply for entry-level roles, while experienced professionals with a background in the hospitality industry are highly valued.
  • Language Skills: Proficiency in English is generally required for most positions, and knowledge of other languages, such as Arabic or French, can be advantageous.
  • Work Authorization: Applicants must possess the necessary work authorization to work in the UAE.

To apply for a Sofitel position, please follow these steps:

  1. Visit the official website: Go to the Sofitel website or access the careers section of the Accor Group’s website.
  2. Browse job openings: Explore the list of available job openings in the UAE.
  3. Choose your position: Select the desired position and click on the “Apply Now” or “Submit Your Application” button.
  4. Create an account: Either create an account on the Accor Group’s careers portal or log in if you already have one.
  5. Complete the application: Fill out the online application form with accurate information and upload the required documents.
  6. Review and submit: Carefully review your application, ensuring all details are accurate, and then submit it.

Sofitel is a great place to work if you are looking for a challenging and rewarding career in the hospitality industry. The company offers a competitive salary and benefits package, as well as opportunities for professional growth and development.

Afshan Ibrahim by — October 6, 2023 in Lifestyle
‘Rehnay ki Jagah’ tops internet trends

‘Rehnay ki Jagah’ raised eyebrows minutes after its launch on social media. #FaisalTown became the top trend on Twitter a few minutes after releasing the film early this month. #RehnayKiJagah #Adfilm and #SimiRahael also made their space among the top 10 trends on the micro-blogging platform. The release was a real success as it was amassed to be the longest trend more than 25 hours after the release. Users were praising Faisal Town for its innovative and great idea to showcase the aspect of safety in the housing society.

The expectations were very high because the emotional story of the much-anticipated Ad film has made the strongest hearts crumble with the love, care, and freedom of women shown on screen. The film has finally been released after much speculation by fans in the past few days. It has filled its purpose of giving a strong and bold message to the viewers about the future of innovative housing concepts. This approximately five minutes long Ad produced by Faisal Town purposefully reveals the message of women’s security in the gated community offered by residential societies.

The poster and teaser before the release gave a glimpse of the iconic figure from Pakistan’s media industry, Simi Rahael. She was shown taking care of her belongings, recalling past memories of her late husband and treatment of traditional in-laws.

Soon after the release of the film, people started pouring out emotions about it. The incredible acting of Simi Rahael, emotional music, outclass cinematography, and fantastic storyline brew curiosity among viewers. Viewers were super excited to see her with something new and ardent to watch the full film having loads of emotions. Simi Rahael’s return to the screen after a long interval and her role as a mother almost broke the internet or at least has social media buzzing for days.


The Ad Film produced by Faisal Town puts up the idea of secure living places but the director Rafay Rumi and the team have indicted a fresh viewpoint to boost the morale of the women in society whether young or old that there is no time or age to do or achieve what you want in your life.

The sense of security amalgamated with the love of a mother-son duo and family bonding is unrelatable. The film starts with the scene of an old mother leaving her generation’s old house because her son bought a new house for her. She was widowed at a very young age; the day comes when her son buys a new house. Mixed reactions of joy and sorrow create emotional vibes and one feels like something unexpected is going to happen in the next scene. When she moves to the new place that she can call her own, the luxuries of an innovatively built house amazed her. She can roam free and even ride a scooty without any fear at a new place which she can’t before due to overcrowded locality but the new house is located inside a spacious gated community having gates for entry and exit. 

She worked hard to raise kids and his son paid her back and helped her in pursuing forgotten dreams. Simi Rahael beautifully performed the character. Viewers appreciated her comeback and role in “Rehnay ki Jagah”. They paid heartful tribute to the actress and film crew for creating such a masterpiece with sound effects and emotions. Faisal Town has also been endorsed as one of the safest ‘Rehnay ki Jagah’ by Twitterati. 

Web Desk by — October 29, 2022 in Business
Find out what happened; who won and performed at the 2nd annual Pakistan International Screen Awards

PISA 2021 DAZZLES WITH SPELLBINDING PERFORMANCES & A SLEW OF WELL-DESERVED AWARDS HONOURING PAKISTANI TALENT!

Dubai: November 7, 2021:- The much-anticipated 2nd annual Pakistan International Screen Awards (PISA ’21)  took place on November 5, 2021 at the majestic Madinat Jumeirah, Dubai organized by Mesmerise Events under the aegis of Founder and CEO Faisal Khan. The Show Director of PISA 2021 was Frieha Altaf, Founder and CEO of Catwalk Event Management, PR & Productions who managed the show direction, Red Carpet and PR for the event.

During a celebrity and glamour-filled evening, the organizers of PISA acknowledged the stellar talent of Pakistan’s most celebrated artists from the Film, TV, Music, Fashion and Digital Content industries and bestowed 29 well-deserved awards on an international platform which was enhanced with a bevy of spellbinding and mesmerising performances by some of Pakistan’s most celebrated superstars.

The evening commenced with a warm welcome by co-hosts Vasay Chaudhry and Yasir Hussain and followed by a proudly patriotic and passionate recitation of Pakistan’s National Anthem by supernova singer Asim Azhar.

Yasir and Vasay thanked the audience for attending PISA ’21 and without further ado introduced the stunning opening performances by superstars Mehwish Hayat and Sheheryar Munawar.

Mehwish performed solo to the energetic song ‘Chirrya’ by Neha Chaudhry and Shiraz Uppal from the 2019 Wajahat Rauf film ‘Chhalawa’ in which Mehwish starred. This was followed by an equally invigorating solo performances by Sheheryar to ‘Haye Dil Bechara’ from the 2019 Asim Raza multi-starrer ‘Parey Hut Love’ starring Sheheryar and Maya Ali: and “Shakar Wandaan Re’ from the 2015 Asim Raza film ‘Ho Mann Jahan’ starring Sheheyar, Mahira Khan and Adeel Hussain.

The ante and temperature were raised with the scintillating chemistry of Mehwish and Sheheryar performing together to ‘Munday Lahore De’ sung by Mohsin Abbas Haider and Saima Jahan from the 2018 Nabeel Qureshi film ‘Load Wedding’ starring Mehwish and Fahad Mustafa.

The first Jury award of the evening was for ‘Singer of the Year’ which
was won by versatile powerhouse Aima Baig for ‘Te Quiero Mucho’ and was presented by star couple, singer Umair Jaswal and TV actress Sana Javed who also conferred. The ‘Song of the Year’ shield (by TRESemmé presents Kashmir PISA 2021 and powered by Pond’s) to Bari 2 by Bilal Saeed and Momina Mustehsan.

An exciting and anticipated award was the Critics’ ‘Breakthrough Artist of 2020 which was won by Hasan Raheem and presented by Sajeer Abbas.

The well-deserved ‘PISA Rock Star’ honorary accolade was bestowed to Pakistan’s ultimate Rock legend Ali Azmat by Ahmed Ali Butt for whom Ali had expressed his love and admiration along with a faux fun sparring match earlier on the Red Carpet!

Equally prestigious was the honorary’ PISA Youth Icon’ of the Year Award’ which was conferred to Rock supernova Umair Jaswal by music legend Sajjad Ali against the backdrop of Umair’s title song from his travel documentary ‘Raahi.’

‘Television’s Best Title Track/Original Soundtrack award was presented to Asim Azhar for the OST to the TV drama “Ishqiya’.by Hassaam Awais, Brand Marketing Manager, Kashmir Cooking Oil (United Industries Limited).

Energetic and humorous co-hosts Vasay and Yasir introduced Act Two which kicked-off with the spellbinding Junaid Jamshed patriotic anthem ‘Dil Dil Pakistan’ proudly and beautifully sung among oversize Pakistani flags by an uber-talented choir of young musical prodigies and future superstars including Mustafa Khan; Hadiya Hashmi; Urooj Fatima and Aashir Wajahat.

The next set of awards were the ‘Social Media Awards’ hosted by content creator and Social Media whiz and commentator Waqar Zaka. Celebrity couple, actor/director Yasir Nawaz and actress/ morning host Nida Yasir presented the ‘Most Entertaining Instagram Celebrity award to Romaisa Khan who has 1.7 M followers on the social media platform’; and the ‘Best Use of Humour in Social Media’ award to CBA Arslan Naseer (Comics by Arslan which has 1.15 M subscribers on YouTube respectively.

The highly competitive ‘YouTuber of the Year’ trophy was presented to the very popular Ducky Bhai who has 2.84 M subscribers on YouTube by supermodel Fahmeen Ansari; while actor Omair Rana presented ‘Vlogger of the Year’ to Shahveer Jafry who has 3.04 M subscribers on YouTube. To round off the Social Media awards actors Hiba Bukhari and Affan Waheed gave out the ‘Tik Toker of the Year’ accolade to Jannat Mirza who has more than 16.8 M followers and over 445 M Likes on the video sharing App Tilk Tok.

Co-hosts Vasay Chaudhry and Mehwish could not control their excitement as they introduced a rollicking medley performance by Rock star Ali Azmat of his popular hits. Ali’s riveting and emotive vocals inevitably brought the house down.

The glamour and glitz continued with the revelation of the Fashion Awards. The first two Fashion awards, ‘Bridal Couture Designer of the Year’ were handed out by Mrs. Faisal Khan of Mesmerise Events and Azerbaijani model Uksana, firstly to “The King of Technicolour”, couturier Nomi Ansari; and then the ‘Prêt-à-Porter Designer/Brand of the Year’ award to internationally-recognized powerhouse Khaadi.


The fiercely competitive and coveted ‘Model of the Year Critics” award was won by female supermodel Fahmeen Ansari. The honorary Most Promising Model of the Year’ award was conferred to Faiza Ashfaq.

An international celebrity buzz was created during the awarding of the honorary ‘PISA Global Influencer Award’ presented by esteemed veteran Pakistani actor and superstar Javed Sheikh to two actors from the globally popular Turkish historical drama series Dirilis: Ertugrul: Emre Üçtepe and Celal Al.

The Turkish stars received their honorary awards due to the unprecedented popularity of the 2014-2019 series’and its worldwide influence, which still endures and reverberates even after it concluded in 2019.

Co-hosts Mehwish and Yasir introduced the fourth act of the evening; a mesmerizingly hypnotic ballet meets Khathak dance performance gracefully rendered by actress Faryal Makhdoom followed by an elegant solo dance recital to a Madame Noorjehan song by Amar Khan and  finally a rhythmic pas de deux by the pair and a bevy of back-up dancers, after which Mehwish announced the Drama Award categories.

Pakistani TV and Film superstar and host Faysal Quraishi and versatile and talented TV actress Hiba Bukhari who recently acted together in ‘Fitoor’ handed out the ‘Best Writer’ award to Zanjabeel Asim Shah for ‘Pyar ke Sadqay’ and the Best Director accolade to Piyar ke Sadqay’s helmsman Farooq Rind. For a triple whammy ‘Piyar ke Sadqay’ was also unanimously chosen as the ‘Best TV Serial’.

Co-hosts Mehwish and Yasir enthusiastically announced the next scintillating and rousing medley performance by rock star Umair Jaswal which had the audience singing along jovially and at a cute juncture, his wife, actress Sana Javed dancing with Umair briefly.

Vacillating co-hosts Yasir and Wasay then announced the next set of TV awards.

Popular TV stars Sonya Hussyn and Feroze Khan presented both the Best Supporting Actress award to Hina Altaf for ‘Bandhay Aik Dor Say’ and the ‘Best Supporting Actor’ award to  Ahmed Ali Butt for ‘Jhooti’ respectively to encouraging audience applause.
The TRESemmé presents PISA 2021 and powered by Pond’s ‘Best TV Actress Critics’ Award  was presented to a surprised but grateful Sonya Hussyn for her role in ‘Saraab’. This was Sonya’s 17th nomination and first ever win for an acting role for which she rendered a highly emotional acceptance speech.  Similarly, the ‘Best Actor Critics’ Award’ was awarded to Mohib Mirza for his powerful role in ‘Dushman-e-Jaan.’

Following these momentous awards co-hosts Yasir and Wasay announced one of the most anticipated performances of the evening: a medley by veteran music legend Sajjad Ali including classic hits including ‘Cinderella’; ‘Ravi’ and ‘Har Zulm Tera Yaad Hai’ which left the audience nostalgic and energised, especially the celebrity crowd with whom Sajjad Ali interacted off-stage.

Two honorary awards were presented by Atiqa Odho, Chairperson of Actors Collective Trust (ACT) and UAE-based celebrity gamer Bo Abdullah. Legendary superstar Humayun Saeed received the revered ‘Star of the Decade’ award while glamorous superstar Mehwish Hayat accepted the prestigious award for ‘Outstanding Contribution to Cinema’.

The highly coveted ‘Best Actor Popular’ award was bestowed to Feroze Khan for ‘Ishqiya’, who offered an appreciative acceptance speech.
The last award of the evening for ‘Best TV Actress Popular was handed out by Mian Shahzad Khalid and Amar Khan to Sara Khan for her performance in ‘Sabaat.”

The auditorium exploded with energy with celebrity audience members getting on their feet when veteran great Sajjad Ali end- noted the evening with the nostalgic finale number ‘Mahiwal’ which was first released in 1995.


After a long, glittering and entertaining evening the co-hosts Vasay Chaudhry and Yasir Hussain thanked the celebrity-filled audience and the myriad sponsors including the three main Event Sponsors: Kashmir Cooking Oils and Banaspat under the aegis of  United Industries Limited (UIL); TRESemmé and  Pond’s as well as Chief Media and TV Partner, Express Entertainment under the aegis of Express Media Group; Print Partner ‘Khaleej Times’; Radio Partner ‘FM 1016’;  Official Beauty Partner Radhika Sharma Makeovers ; Official Hospitality Partner Sheraton Mall of the Emirates Hotel Dubai and supporting sponsors Exotic Cars, 27th Investments; SpotServe; Realco Capital and Bector Entertainment.

AWARD WINNERS
HONORARY AWARDS

Star of the Decade Award
RECIPIENT: Humayun Saeed

Outstanding Contribution to Cinema Award
RECIPIENT: Mehwish Hayat

PISA Rock Star Award
RECIPIENT: Ali Azmat


PISA Youth Icon’ of the Year Award
RECIPIENT: Umair Jaswal


PISA Global Influencer Award
RECIPIENTS: Emre Üçtepe and Celal Al (Stars of Turkish series Dirilis: Ertugrul)


Most Promising Model of the Year
RECIPIENT: Faiza Ashfaq


MUSIC

‘Singer of the Year’ Jury Award
WINNER: Aima Baig ( ‘Te Quiero Mucho’)

‘Song of the Year’ Award
WINNER: ‘Bari 2 ‘ by Bilal Saeed and Momina Mustehsan

Critics’ ‘Breakthrough Artist of  2020 Award
WINNER: Hasan Raheem

Television’s Best Title Track/Original Soundtrack Award
WINNER: Asim Azhar for “Ishqiya’

SOCIAL MEDIA

Most Entertaining Instagram Celebrity Award
WINNER: Romaisa Khan

Best Use of Humour in Social Media Award
WINNER:  CBA Arslan Naseer  (Comics by Arslan)

YouTuber of the Year’
WINNER: Ducky Bhai

Vlogger of the Year Award
WINNER: Shahveer Jafry

Tik Toker of the Year Award
WINNER: Jannat Mirza


FASHION
Bridal Couture Designer of the Year Award
WINNER: Nomi Ansari

Prêt-à-Porter Designer/Brand of the Year Award
WINNER: Khaadi
Model of the Year Critics” Award (Male/Female)
WINNER: Fahmeen Ansari

TELEVISION
Best Writer Award
WINNER: Zanjabeel Asim Shah (‘Pyar ke Sadqay’ )

Best Director Award
WINNER: Farooq Rind (Piyar ke Sadqay’)

Best TV Serial Award
WINNER: Piyar ke Sadqay’

Best TV Actress Critics’ Award
WINNER: Sonya Hussyn (‘Saraab’)
Best TV Actor Critics’ Award
WINNER: Mohib Mirza (Dushman-e-Jaan.)

Best Actor Popular’ Award
WINNER: Feroze Khan (‘IIshqiya’)
Best Actress Popular Award
WINNER: Sara Khan (”Sabaat’)

Best Supporting Actress Award
WINNER: Hina Altaf (Bandhay Aik Dor Sa)
Best Supporting Actor Award
WINNER: Ahmed Ali Butt (‘Jhooti’)

Web Desk by — November 7, 2021 in Digital 0