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Currently garnering rave reviews for her brilliant performance in a negative role in Pyar Ke Sadqay, the versatile Yashma Gill is all set to appear on our screens in an entirely new avatar in ‘Gustakh’ opposite veteran actor Faysal Qureshi.

Starring as ‘Ania’; Yashma Gill will be essaying an innocent and sweet girl who is overshadowed by others and will be seen floundering for her love and loved ones in the play. Yashma will be sharing the screen with Faysal Qureshi, Faryal Mehmood, and Ali Ansari among others.

Talking about the new drama, Yashma Gill said, “I am so happy I got to work alongside this amazing cast – it was a wonderful experience! Playing this role has been really enlightening for me and I can’t wait for everyone to finally watch Ania’s story.”

Written by Saima Akram Chaudhary of Suno Chanda fame, the drama is directed by Najaf Bilgrami. The play is slated to go on-air from Thursday 9th July 2020 on Express TV.

Having proven her versatility and acting mettle with her commanding negative roles in ‘Pyar Ke Sadqay’ and ‘Alif’, this rising young talent has been impressive with her distinctive choices of role ever since her debut in the industry. The budding actress has also launched her own YouTube channel and has been stealing the limelight with her uber witty vlogs.

Yashma Gill to Star Opposite Faysal Qureshi in new play Gustakh starting from 9th July 2020

Web Desk by — June 29, 2020 in Drama

Taha’s latest song ‘Chal‘  is out now, based on a story of his friend, where he speaks about a toxic relationship of a guy with a girl who only approaches the man when she is intoxicated. The man is in love with her doesn’t mind this as he is insanely in love with this woman.

With a passion for songwriting and singing running through his veins from an early age, Taha Gurwara’s fervent lyrics and sparkling R&B melodies expose a truly sensitive artist whose soul-shattering vocals have the power to provoke a profound response.

In an interview Taha said, “This song is dedicated to all those who are in toxic relationship knowingly but couldn’t save themselves because love is and always was blind”.

‘Chal’ is out and now a…

Listen:

Web Desk by — June 27, 2020 in Artist

Fadia Shaboroz, U.K. based Pakistani,  is singing her way to fame and is surely here to stay! A cursory glance at the work of the rising star reveals that the songstress is brimming with immense talent, which has taken her places over the years. From Punjabi to Sufi, Urdu to Hindi, Classical to Pop; there is no musical genre she has not dabbled in!

If you are an ardent fan of watching the golden musical evenings of PTV Virsa: Heritage Revived, you might have spotted the versatile voice of Fadia Shaboroz, turning the atmosphere melodious with her earthy vocals.

From a very young age, she has harbored a love for singing. After kick-starting her professional music career in 2012, she made a splashing feat as she performed at the celebration of the Diamond Jubilee of Her Majesty, the Queen. She represented herself as the first-ever British Artist at the Palace of Westminster in the presence of Lords, MPs and Ministers of Her Majesty’s Government.

However, while living in Manchester, she has been passionately expressing her love for Pakistan. She has made us proud by being a cultural ambassador and reciting the national anthem on Pakistan’s Independence Day at various celebrations and flag-bearing ceremonial events hosted by Pakistan High Officials.

Her musical covers for Sang e Mar Mar’s OST, Teri Galiyaan, and Raksh e Qamar have gained immense popularity on YouTube and even made waves in India.

She has even penned her own tracks ‘Aatish Dil Di’ and ‘Megha Barse’. She is beyond a cover singer. Fadia is a champion of human rights and has been volunteering actively with different communities and charities in the U.K to work for humanity.

A Musical Icon in the Making: Meet Fadia Shaboroz
Web Desk by — June 26, 2020 in Artist

Yet another on-screen unconventional celebrity couple is all set to hit our screens this month and this time it is the power-packed pair of Ushna Shah and Ahsan Khan, all set to breeze their way in Geo Entertainment’s new drama ‘Bandhay Ek Dour Se’.

The story is penned by Faiza Ifthikar of Ranjha Ranjha Kardi fame and is helmed by the star director Ali Faizan. The drama is produced by Abdullah Kadwani and Asad Qureshi’s 7th Sky Entertainment.

Joining Ahsan Khan and Ushna Shah in the cast are Hina Altaf in a supporting role,  Saba Faisal, Saba Hameed, Samina Ahmed, Noor Hassan, Madiha Rizvi, Ali Rizvi, Qavi Khan and many more.

The promos of the drama are grabbing eyeballs on social media and the duo has dazzled the viewers with their palpable chemistry in the teaser.

Ahsan Khan & Ushna Shah to Create Magic On-Screen in Bandhay Ek Dour Se

Speaking to media about his role in the drama, Ahsan revealed,” My character is of a young, guy-next-door, happy-go-lucky person and he tries to always keep his family united. There is also a love story revolving around him and he tries his best to take it to marriage while connecting two families to it. The character has satire in it which later turns serious and also has an innocence to it.”

Ushna Shah also revealed major details about her avatar and we can’t wait to see her in the exciting role.

“I play the role of Maheen- the protagonist in the story. She is Umar’s cousin, played by Ahsan Khan. She is a very nice, bubbly, well-mannered girl who is very mature for her age. She lands herself in a situation that is very painful but she has to handle it and maintain her dignity throughout. At the same time, there is a beautiful love and romance she gets involved in.”

The leading pair also divulged that the drama will be devoid of clichéd saas-bahu dilemmas and will highlight the sweet and sour life of middle-class households.

“If the audience wants to watch a story of a household and families, something very light while also very deep and which we all can connect to, then this drama is for them. It is very casual, light-hearted, and emotional. It is very well-shot and well-written describing issues that happen in common households. If the viewers are looking for entertainment and love old PTV, family-oriented dramas, then this project will take them back in time as it has enjoyable elements that fans will get riveted to,” stated Ahsan.

Ushna added the plot will also depict strong unity amongst women that is surely much needed on our television screens.

“It will be a whole-hearted Pakistani family drama which will be very entertaining. It is not a typical saas-bahu drama but about love, loyalty, and also about unity amongst women in a household,” revealed Ushna.

Ahsan Khan & Ushna Shah to Create Magic On-Screen in Bandhay Ek Dour Se
Web Desk by — June 13, 2020 in Drama

The dandy and dapper, Ali Ansari is on a roll and is receiving immense praise from all nooks and corners. Already ruling the screen with his top-notch performances in Muqaddar and earlier in Mohobbat Na Kariyo and Naqabzan; the actor is all set to shine in yet another upcoming drama, ‘Kaasa e Dil’.

A project of 7th Sky Entertainment, the drama will be aired on Geo Entertainment, is produced by Abdullah Kadwani and Asad Qureshi, written by Jehanzib Qamar and directed by Zeeshan Ahmed of Deewangi fame.

Ali Ansari has worked his magic across all talented actresses in the glitzy world of showbiz. From Madiha Imam to Kinza Hashmi, Sana Javed to Saboor Aly, Nimra khan to Hira Mani, Neelum Munir to Sarah Khan, Maryam Nafees to Noor Khan; the actor is always at the top of his game when it comes to developing chemistry with his co-stars. This time around he will be seen next to the bubbly beauty, Hina Altaf. Joining the pair in the classy cast are Affan Waheed, Haris Waheed, Sukaina Khan and Rabia Abid Ali.

The details for the drama are still a top-secret but Ali took to his Instagram and shared a sneak peek of his look from the upcoming drama. We are loving the snazzy guise and wondering what his avatar will be all about in the story.

https://www.instagram.com/p/CBDREifJfoi/
https://www.instagram.com/p/CBDRnkSJcBE/

Speaking to media, here’s what a tight-lipped Ali revealed about the story:

It is an exciting tale that revolves around romance and relationships along with misunderstandings that lead to different events. It is based on love, sacrifices, and giving up. I am playing a parallel role with Affan Waheed as there are two main heroes in the story across Hina Altaf.

If truth be told, there is no character Ali Ansari has not played yet and that too, immaculately. Be it a doting brother in Khaani to an angry young man in Seerat, a family guy in Kamzarf to a heartbroken, loyal lover in Muqaddar, the hero has aced every character with great ease.

After all, he is a man of many talents. We grew up listening to his voice on FM 96 with his show ‘Dude Where is My Song?’. The radio show was amongst the most hip and happening of its time, proving that Ali rocks at whatever he sets his mind too.

As many as three upcoming dramas have been signed up by the star. What’s more, he is planning something super exciting in the world of web-series that his fans will love even more.

Acting is his passion and consequently, he is fearless while experimenting avatars. Fingers crossed to what he has next in store for us with his character in Kaasa e Dil!

Web Desk by — June 8, 2020 in Artist

[Karachi,19th May, 2020] Ayesha Omar joins The Citizen Foundation Goodwill Ambassador program. Having endured a tough childhood with the loss of her father and seeing her mother’s dedication to her and her brother’s education, she grew up with the same dedication towards children’s betterment and aims to use her position to actively work with underprivileged students and children, to provide them with fair education.

Ayesha believes that education is truly powerful in helping individuals lift themselves out of a difficult life and make informed choices. She also believes that education is not a privilege but a right that every citizen should have access to, regardless of their financial situation. There are 22.8 million children who are out of school in Pakistan and the actress wants to use her voice to fil the gap.

Web Desk by — May 19, 2020 in Artist

The biggest and most exciting game show on the television today is Jeeto Pakistan   Ramadan makes the game show even better but this time it’s not just a game show it’s an entire fantasy league.

Jeeto Pakistan League is going strong this Ramadan. The Game Show hosted by the dashing Fahad Mustafa in a well light neon hall. But due to the pandemic situation the crowds are not present.

The Jeeto Pakistan League has five teams one from each city. The celebrities are the captains to each team and are invited everyday with selected contestants on various games. Winners are rewards with cash prizes and gifts like the original gameshow theme.

The winning teams are rewarded points and scores are kept on the board. Peshawar Stallions are leading the point table till now bit tables can turn any minute.

Fahad Mustafa keeps the energy going despite the crowd is missing and proves what an entertainer he is. Accompanied by the team captains Humayun Saeed, Adnan Siddiqui, Sana Javed, Shaista Lodhi and Sarfaraz Ahmed.

Sana Javed captains Islamabad Dragons 🐉, Shaista Lodhi heads Peshawar Stallions, Humayun Saeed leads Karachi Lions, Adnan Siddiqui is the captain to Lahore Falcons and Sarfaraz Ahmed is the captain to Quetta Knights.

Little Ahmed Shah also with his mystery treasure box makes cute appearance in the show but everyone is always kept at a safe distance.

Jeeto Pakistan League hosts mini-games for TV viewers to win at home as well. The energy of the game is still the same and the ratings are off the charts.

Web Desk by — May 16, 2020 in Entertainment

Reckitt Benckiser (RB), a global leader in consumer health and hygiene, has appointed Kashan Hasan as the new Chief Executive Officer (CEO) for its Pakistan business. Kashan will be spearheading the health business with immediate effect. Kashan has been associated with RB for the last 12 years, serving in various successful leadership roles across the globe in Pakistan, UK, South Africa, Egypt and the Middle East. In his most recent role, he was serving as the Regional Sales Director for the Hygiene Home business for the MENA region.

This announcement comes as RB Pakistan Limited evolves into the next stage of strategic development and accelerated growth. In this new role, Kashan will be leading the Company towards expansion within the country and strengthening its position in the market, while driving the business through its purpose-led brands. He will also be the key leading force behind RB Pakistan’s social vision and commitment of “Hoga Saaf Pakistan” (powered by the Company’s leading brand, Dettol) for a cleaner and healthier Pakistan.

Talking about his new role, Kashan stated, “RB Pakistan is committed to contribute to Pakistan through our leading health and hygiene brands for our consumers and the social impact we have achieved by reaching millions across the country. Pakistan is a very important market for RB with big potential for growth, I will be ensuring that we stay ahead of the game and focus on providing innovative solutions for our consumers to put health in their own hands, in true RB spirit.”

Kashan Hasan brings in over 18 years of leadership and management experience across various industries including consumer goods, consumer durables, consumer health, hygiene, home, food, and confectionery. As a Sales and Marketing professional he brings in a diverse experience in Sales, Trade Marketing, Key Account Management, and Customer and Consumer Marketing.

Web Desk by — January 17, 2020 in Business

To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition.

“Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol.

“Hoga Saaf Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront.

In addition to the numerous hand-washing drives, public service messages, and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healthier, cleaner Pakistan!”

“Hoga Saaf Pakistan has taken the mantle of cleaning Pakistan and changing our attitude towards solid waste, which is growing at the rate of 2% annually, ending up on our streets eventually”, stated Mr Jerjees Seja, CEO ARY Digital Network.

“In partnership with Hoga Saaf Pakistan, ARY aims to inspire the citizens of Pakistan through this anthem to embrace the change and share our vision, so we can bring many people forward to play their responsibility in this noble cause.”

“Hoga Saaf Pakistan”, powered by Dettol, has been working towards driving a Saaf Pakistan through several TV shows, public service messages, clean-up, and handwashing drives as well as celebrity supporters.

The movement is also Dettol and ARY’s contribution to Prime Minister’s “Clean Green Pakistan” initiative launched in October last year.

  • Fahad Mustafa
  • Iqrar Ul Hassan


Safai Anthem:


https://www.instagram.com/p/B5_OLWPBeyC/
Web Desk by — December 13, 2019 in Events

Lahore: 3rd December, 2019 – The Asian Federation of Advertising Associations (AFAA) has bestowed its prestigious ‘Leadership Award’ to the founder and Chairman of English Biscuit Manufacturers (EBM) – Mr. Khawar Masood Butt, during its conference in Lahore. This accolade was presented in recognition of his tremendous contributions to the marketing and advertising industry of Pakistan as well as his vision and good governance resulting in EBM’s successful growth over the years. The CEO & MD of EBM – Dr. Zeelaf Munir received this award on behalf of Mr. Khawar Butt.

Khawar Masood Butt has continued to make remarkable contributions to the nation’s cultural and commercial progress. EBM has always generously supported entrepreneurship, education, health, sports, arts and advertising endeavors thus reflecting his passion for excellence as well as his ability to identify opportunity and talent. He is also famous for creating the legendary character of Peek Freans the Pied Piper, which to-date, continues to make a positive impact, consequently making him one of the most inspirational entrepreneurs of today.

The Founder of EBM expressed his gratitude to the stalwarts of the Advertising and marketing world for acknowledging his efforts and vision that inspired EBM’s growth over the years. He stated, “The development of marketing and advertising professions has gained great momentum across the world, while the rapid evolution and deployment of technologies have also revolutionized communications in Pakistan. Amid all these changes, EBM remains committed towards staying at the forefront of innovation and progress in Pakistan and keeping the country at par with global standards of performance and quality.

While Mr. Butt continues to nurture strong bonds within the business community, especially the advertising & marketing sectors, he had also played a pivotal role in supporting AdAsia conference, which was held in Pakistan in 1989. He is also credited with being one of the first few advertisers for television and assisting in the growth of some of Pakistan’s earliest TV channels. For Mr. Butt, advertising has always held enormous power to spread socio-political awareness among the masses, while also making the economy more sustainable.

During this auspicious event, EBM’s vibrant new logo was also introduced to the audience, while Dr. Zeelaf Munir highlighted the idea behind this change by stating, “This fresh corporate-identity celebrates our brand-purpose: ‘nourishing lives, hearts and communities’. The symbol combines three unique elements that form the ‘Heart’ of our brand, with an optimistic sunrise that shows a dynamic, engaging and distinct character of the enterprise and finally, a human touch that promises a brighter future. It is EBM’s privilege to present its new identity during this grand marketing endeavor.” She appreciated the organizers for once again bringing back a global forum like AdAsia to Pakistan and said, “EBM is committed to continue supporting any forum that helps to elevate Pakistan’s image internationally”.

AdAsia is the largest and most prestigious advertising congress in Asia, organized bi-annually, since 1958, by the Asian Federation of Advertising Associations (AFAA). The AdAsia 2019 was graced by the most distinguished personalities from the global business community and speakers like; Randi Zuckerberg, Sir Martin Sorrell, Lord William Hague, Richard Quest, Fernando Machado, Vange Kourentis, Tom Goodwin and many more.

Web Desk by — December 3, 2019 in Business